Strategy

Roomy Backpacks And Messenger Bags

Web Exclusive

Research reveals that at least 50% of U.S. consumers own a promotional bag. Not only...

Minor League Baseball: Bastion of Promotional Creativity

Advantages

The greatest promotional spectacle in America can be found at your nearest minor league...

Teespring, T-Shirt Creator Criticized For Swastika Shirt

A T-shirt company's attempt to rebrand...

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Beer Branding Gone Wild – Czech-Style

The Czech Republic consumes more beer...

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PGA Championship Pop-Up Shop Opens This Weekend

The Professional Golfers' Association of...

Phillies Nix Pete Rose Bobblehead Giveaway

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Bobbleheads are big promotional items in the baseball world. But one recently created...

Wearables News Briefs - August 2017

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SanMar   (asi/84863) has announced it will add 22 new products from The...

5 Keys to Selling Sustainable Apparel

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Companies like Alternative work to meet consumer demand for sustainable options in the ...

A Stressed-Out America Seeks Comfort In Stress Balls

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Stress is rising in our country, and further proof can be found in a surprising...

Going the Extra Mile

The first thing that catches the eye at ...

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Nickelodeon Nostalgia Sweeps Comic-Con

Distributor Axis Promotions turned back th...

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Tom Brady Wins Again. This Time At Merchandise Sales

With NFL training camps kicking into...

ASI Promocar Visits HDS Marketing

If the promotional products industry...

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Are You a Vector Snob?

If the answer is yes, you probably need to...

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The Digitizer's Success Guide

Beyond technical skills, there’s a range o...

Credibility Crisis: 4 Strategies for Cultivating Consumer Trust

Wearables

Instead of churning out traditional sales lingo and telling consumers what they want, f...

Game of Thrones Plot Retold in Epic Tapestry

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If you missed the last few seasons of HBO's blood-soaked fantasy saga Game of...

Capitalize On These 5 Fashion Trends

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Promotional apparel that follows in fashion’s footsteps gets the most love from end-users.

Hot Frog Print Media Acquires Integra Print & Image

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Hot Frog Print Media (asi/227749) has acquired Integra Print & Image. Financial...

Building an Iconic Uniform Program

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Back in April, McDonald's debuted new uniforms for employees. Critics were...

Grillin’ And Chillin’ Tailgate Products

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Nearly 80 million Americans have grilled outside in the past year. From the backyard...