Strategy

Party Like It’s 3099 With Sustainable Promo

Strategy

Suppliers and distributors weigh in on eco-friendly party solutions for everything from...

Promotions Planner: Sweet Summer Sales

Strategy

Start presenting your clients with ideas for campaigns centered on July observances.

‘Quiet Outdoors’ Aesthetic Has Loud Promo Potential

This minimalistic trend sweeps generationa...

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Transform Branded Apparel With the Branding Success Guide

Elevate your branded apparel with our...

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Leopard Print Is Back on the Prowl

The pattern has re-emerged as a popular co...

Lululemon Develops ‘Enzymatically Recycled Polyester’ Jacket

Strategy

Plus, a running shoe company shows off 3D-printed, compostable footwear, and IKEA turne...

How To Sell Solutions: Expert Talking Points for 2024

Strategy

It's time to elevate your sales skills. Learn how to educate clients on why you're...

Sherwin-Williams Celebrates Least-Loved Color With Custom Apparel

Strategy

With the help of fashion designer Dapper Dan, the paint company is looking to populariz...

Food Brands Hope Customers Will Eat Up Promo

Strategy

Cereal-themed sneakers, March Madness advent-style calendars and cheesy hair dye are am...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Instead of randomly spending, create a str...

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Zagwear Designs ‘Emotional Support Ketchup Bottle’ for Heinz

The campaign leveraged Gen Z-specific mark...

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Fit, Fabric & Garment-Construction Questions Answered

Andrea Routzahn of alphabroder shared her ...

Idea Generator: Creative Ideas for Custom Products

Looking for fresh and original branding...

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Screen Printing Perfected: How To Simplify Decoration With Automation & More

Screen printing just got even simpler,...

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The Secrets Behind Bringing Retail Brands to Promo

An influx of retail brands has created a w...

7 Questions To Ask on a Discovery Call

Strategy

Establish a good fit with your prospect and demonstrate value to successfully close the...

5 Tips for Building Your Personal Brand

Web Exclusive

Learn to stand out from the crowd by showcasing your unique value proposition.

6 Steps To Launch a Direct Mail Campaign

Web Exclusive

Stand out in a digital world by marketing with physical mail pieces that are sure to ca...

Get in the Game With Sporty Chic

Web Exclusive

The style combines street fashion with athleisure comfort, making it a perfect fit for ...

On-Trend Apparel for the Beach, Boardroom and Beyond

Strategy

As travel and tourism continue to rebound, we have just the ticket for promo pros looki...

Decorating Roundup: Arcus Printers Releases UV DTF Printer

Strategy

Also, Vastex International released a new return-belt conveyor dryer, and Vantage Appar...