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Strategy
Promotions Planner: Longing for Summer
Web ExclusiveStart presenting ideas to clients for campaigns centered on June observances.
Decorator’s View: 9 Reasons Direct-to-Film Printing Has Become So Popular
Web ExclusiveDTF printing offers vibrant, durable designs on a variety of textiles and hard substrates.
Podcast: Dimensional Decoration - Why It’s Trending & How To Get Started
Looking for the next big thing in...
#Counselor70: Pick Your Favorite Cover from the 2010s – Present
Help us celebrate 70 years of Counselor by...
#Counselor70: Pick Your Favorite Cover from the 2000s
Help us celebrate 70 years of Counselor by...
Lane Seven Apparel Named Official SXSW T-Shirt Sponsor
Web ExclusiveThe California-based supplier of retail-inspired basics is also the sponsor of a mobile...
#Counselor70: Pick Your Favorite Cover from the 1990s
Web ExclusiveHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
What’s In, What’s Out: How To Appeal to Gen Z and Gen Alpha With Promo
Web ExclusiveWith unique considerations and shopping preferences compared to their...
Tech Products Get a Makeover With Recycled Materials
Web ExclusiveA number of suppliers are making phone chargers and other tech accessories out of certi...
#Counselor70: Pick Your Favorite Cover from the 1980s
Help us celebrate 70 years of Counselor by...
How To Solve Sustainability’s Most Daunting Task: Measuring Scope 3 Emissions
Indirect greenhouse gas emissions up and d...
#Counselor70: Pick Your Favorite Cover from the 1970s
Help us celebrate 70 years of Counselor by...
Wag-Worthy Swag: How To Unleash the Power of Pet Promos
We sniffed out the secret to becoming...
#Counselor70: Pick Your Favorite Cover from the 1960s
Help us celebrate 70 years of Counselor by...
Does Your Company Qualify for Counselor’s Top 40 List?
If your company’s 2023 U.S./Canadian promo...
8 Ways To Deal With Rejection in Sales
Web ExclusiveHearing “no” comes with the territory, but it doesn’t have to impact success. Check out...
#Counselor70: Pick Your Favorite Cover from the 1950s
Web ExclusiveHelp us celebrate 70 years of Counselor by choosing the magazine’s most iconic covers.
Sponsored Content
5 Sales Strategies for Selling Custom Promos
Unlock the power of custom promo sales — even if you've never sold custom before....
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5 Affordable Product Categories for End-of-Year Profits
Finish the year with strong sales by taking advantage of these highly requested...
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Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line...
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The Complete Promo Product Sales Checklist
Learn how to sell every product category your clients need. Successful...
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The Collegiate Fashion Trend Favored To Win the Outerwear Game
Web ExclusiveFall is right around the corner, making now the ideal time to present outerwear to...
Your Path to Increased Profit: Don’t Treat Sales Like an Unexpected Guest
Web ExclusiveEven if you don’t relish sales, promo business owners have to make them a priority.
Trade Show Sales Checklist: Top Products for Maximum Profits
Web ExclusiveDominate this event sales season by showcasing the most in-demand items that...
Decorating Roundup: JDS Industries Named Master Distributor for Stahls’
Web ExclusivePlus, a direct-to-film equipment supplier launches a new website.