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Strategy
Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles
StrategyDriven by a lifelong commitment to help others, this humanitarian uses her company as a...
Counselor 2026 Sustainability Advocate of the Year: Ethix Merch
StrategyThis distributor fulfills a mission to champion workers’ rights while also safeguarding...
Counselor 2026 Supplier Entrepreneur of the Year: Mike Natenshon, Marine Layer
For this innovator, losing a favorite T-sh...
Counselor 2026 Woman of Distinction: Jodie Schillinger, Maple Ridge Farms
Raised in the promo industry, this empathe...
Counselor 2026 International Person of the Year: Fred Misseri, SYNNEO
This respected leader has spent decades co...
Counselor 2026 Distributor Entrepreneur of the Year: Tom Rector, Thumbprint
StrategyStarting his company during the Great Recession gave this distributor the resourcefulne...
Counselor 2026 Person of the Year: Randy Carr, World Emblem
StrategyThe CEO has driven success by being a bold leader and a frank voice on how to thrive in...
Counselor Top 40 Distributors 2026
StrategyThis year’s top promo companies overcame significant obstacles while continuing to driv...
Counselor Top 40 Suppliers 2026
StrategyThis year’s top promo companies overcame significant obstacles while continuing to driv...
ASI Show Chicago 2026: Education Day Brings Technical Insight & Personalized Advice
During the day’s Wrap-Up session, speakers...
ASI Show Chicago 2026: Mastering Outbound Strategies
Kevin Baumgart of Sales Ink explains how d...
ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom
The account executive at Counselor Top 40 ...
ASI Show Chicago 2026: Set Your Business up for Future Success
Jamie Watson, COO of Certified Marketing C...
ASI Show Chicago 2026: Holiday Gifting Trends
Mary Furto and Liz Haesler of Counselor To...
4 Tactics for Winning More Sales With a Tailored Approach
In this Quick Hit video on the ASI Learnin...
The Print & Promo Present at Philly’s MLB All-Star Game
StrategyMassive signage, Philly-themed gimmicks and fan interaction created a home run of a fan...
ASI Show Comes to Chicago Next Week
StrategyAttendees can participate in education sessions, explore supplier exhibits and hear fro...
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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The Next Big Thing in Print
StrategyHere’s a look at what’s trending in print industry verticals for the remainder of 2026.
Next Level To Provide Blank Tees for Got Sole’s 2026 U.S. Festival Tour
StrategyThe high-quality, streetwear-inspired T-shirts could be the starting point for festival...
Q&A: Andrew Titus Discusses His New Book for Emerging Leaders
StrategyThe president of United Franchise Group shares why it’s important for leadership to be ...
FIFA Fan Festival Charms Fans With Creative Promo
StrategyGiveaways with hyper-personalized elements prove popular at the event in Philadelphia’s...