Strategy

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns

Executives say they’re diversifying their ...

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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors ...

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Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspensio...

Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Strategy

Though fewer than a quarter of promo pros are using generative AI for artwork or video ...

ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns

Strategy

Branding Touchpoint enrolled both its interns in the program, which helped give them fo...

Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand

Strategy

Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where f...

Infographic: Monitoring the Supply Chain in Canadian Promo

Strategy

State of the Industry data from ASI Research shows that Canadian distributors continue ...

From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo

The Warwick, RI-based distributor has foun...

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Product Spotlight: Discover Popular Back-To-School Promos

Class is in session! It's time to make...

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Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

The co-branded line of belts and boots, wh...

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year...

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Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career tha...

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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer

Plus, Stahls’ has released its latest fanw...

Counselor State of the Industry 2025: Negative Attitudes Toward Promo

Strategy

Being creative and consultative helps distributors overcome perceived negative sentimen...

Counselor State of the Industry 2025: Buyer Preferences

Strategy

Distributors are spending smarter on client campaigns, aiming for the sweet spot of pre...

Counselor State of the Industry 2025: Tariffs

Strategy

From price increases to lagging sales, distributors are dealing with the fallout from t...

Counselor State of the Industry 2025: Projects Taking Longer

Strategy

Onerous service agreements, growing client requirements – and oh right, tariffs – are c...

Counselor State of the Industry 2025: Choosing Suppliers

Strategy

Distributors may not be expanding their vendor list, but they are welcoming suppliers w...

Counselor State of the Industry 2025: Expanded Services

Strategy

Distributors are finding ways to grow by expanding their offerings to capture and conso...