Strategy

Promotions Planner: Summertime Adventures

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Start presenting ideas to clients for campaigns centered on June observances.

This Week’s New Suppliers: Classic & Unique Items

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Discover creative products from new ASI suppliers.

Add These 6 Sustainability Observances to Your Calendar

Thoughtful branded items can help raise aw...

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Editor’s Picks: Eye-Catching Sports Uniforms

Amateur athletics can be a lucrative marke...

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Take Inspiration From #Balletcore

It’s both chic and comfortable, making it ...

ASI CEO Tim Andrews Reflects on 20 Years in Promo

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On the date of his two-decade anniversary, ASI’s president and CEO shares the lessons h...

Editor’s Picks: Drawstring Bags & Fanny Packs

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They have wide appeal, including among students, tour groups and runners.

This Week’s New Suppliers: Have Fun With Fresh Products

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Discover creative products from new ASI suppliers.

10 Promo Lifers Share Their Wisdom & Wit

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With a collective 463 years of industry experience, these suppliers, distributors and m...

This Week’s New Suppliers: Fun & Unique Items Are Here

Discover creative products from new ASI su...

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Joe’s Promo Picks: Rewarding Loyal Customers

The fun items shown here would make memora...

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Full-Color Fleece: 5 Ways To Excite Clients With Creative Solutions

Take your client's fleece to the next...

Editor’s Picks: Innovative Electronics & Wearable Tech

Think frequent flyers and top sales produc...

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Why You Should Sell Cannabis-Related Promos

Are you selling cannabis-related promos...

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I Don’t Want To Throw Away These Logoed T-Shirts

It’s not obvious to me and millions of oth...

Make a Splash With the Mermaid Trend

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End-buyers looking for a touch of whimsy can hitch a ride on a growing fad among celebr...

Stat Spotlight: Consumers Care About Sustainability Claims

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A joint study by NielsenIQ and McKinsey found that products making ESG-related claims h...

This Week’s New Suppliers: Elevated Branding

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Discover creative products from new ASI suppliers.

3 Trends To Target Gen Z

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Savvy and quirky, Gen Z loves technology and leisure activities. Targeting the intersec...

Editor’s Picks: Fundamental Polos & Golf Accessories

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There are ample opportunities for branded items in the golf market, including clubs, te...

Decorating Roundup: Education, Equipment & Supplies

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Equipment and material suppliers roll out new features to ramp up production.