Strategy

Free T-Shirts Honoring Rafa Nadal Given Out at French Open Fetch Hundreds on Secondhand Market

Strategy

The phenomenon is a testament to the iconic tennis great – and the power branded merch ...

4 Steps To Printing a Vintage Concert T-Shirt

Strategy

With ’90s nostalgia more popular than ever, creating a tee with a vintage feel can be a...

Decorating Roundup: Penn Emblem Nabs NAUMD Award

Also, HP inked a multiyear deal with Couns...

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The Bright Side: Avril Lavigne Uses Co-Branded Merch To Help Skate Shop Burned Down in LA Wildfires

The Canadian singer created her own merch ...

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Sales Compensation Survey: The Latest Trends in Rep Commission and Benefits

Slow industry sales and a reversal in the ...

Case Study: Meryl Katlin Finds Sweet Spot Where Print Meets Promo

Strategy

A graphic designer by trade, Katlin has been selling promotional products since the ’90s.

Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

Strategy

During this difficult time, ASI is committed to strengthening industry trust and ensuri...

Nominate Now for the 2025 Counselor Promotional Campaign Awards

Strategy

Help us honor the most creative and effective uses of promo.

The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

Strategy

It’s natural to have regrets after you sell your business, but you can ease your transi...

‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues

New data from ASI Research indicates that,...

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Top 10 ESP Searches: Warm Weather Staples Climb Q1 Rankings

The latest ESP data from ASI Research also...

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The Next 5 Years: How Promo Companies Can Thrive in the 2020s

So much has happened in the 2020s. No matt...

The Next 5 Years: Embrace Transformation Through Adaptability

Embracing transformation and continuously ...

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The Next 5 Years: Tap Into the Limitless Possibilities of Automation

The possibilities are boundless for what s...

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The Next 5 Years: Expand Your Reach by Going Global

The largest U.S. distributors are meeting ...

The Next 5 Years: Leverage the Power of Choice with Personalization

Strategy

Promo companies are leaning into extra customization and the power of choice to deliver...

The Next 5 Years: Meet the Growing Needs of Your People

Strategy

After a profound shift in the world of work, employers will be challenged to continue m...

Q&A: How To Build Strong Client Relationships

Strategy

A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share the...

How the Print Industry Is Reacting to Tariffs

Strategy

Though not as severely impacted as the promo parts of their businesses, printers are st...

Why Bands Should Take Their Merch Beyond T-Shirts & Posters

Strategy

Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium...

Big Markets 2025: Education

Strategy

Increased competition for students is causing schools to market themselves more aggress...