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Strategy
Should Promo Join BeReal – the ‘Anti-Instagram’?
Web ExclusiveThe latest social media craze promises low-stakes, authentic photo sharing. Its growing...
YouTube, Spotify Broaden Shopping Features
Web ExclusiveSocial commerce has been slowly but steadily growing in popularity.
A Deep Dive Into Aquarium Gift Shop Promos
At the Mystic Aquarium in Connecticut, I s...
This Week’s New Suppliers: Summer Staples
Discover creative products from new ASI su...
Would You Wear a Dress Made of Cocoa Bean Husks?
Whether it’s sneakers made of apple leathe...
5 Things Promo Can Learn From High-End Fashion
Web ExclusiveMany consumers will pay top dollar for the privilege of wearing Gucci G’s and Louis V’s...
How to Decorate Hard Goods with Pressure-Sensitive Emblems and Patches
Web ExclusiveChances are you've been asked to customize a tumbler, candle or even a padfolio a...
State of the Industry 2022
Web ExclusiveEven as the promo industry confronts a host of difficult challenges, our exclusive repo...
SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent
Web ExclusiveRestless distributors and handcuffed suppliers are dealing with the fallout of orders t...
SOI 2022: Top Products Turn Back the Clock
Old favorites came back strong while the d...
SOI 2022: Companies Cope With Tight Labor Market
Suppliers and distributors are paying more...
SOI 2022: Ups and Downs for Top Markets
The wild swings that came with the pandemi...
SOI 2022: ‘It Feels Like Everybody Is Buying’
Good news: clients are very eager to spend...
SOI 2022: A Greater Focus on Sustainability
Distributors are increasingly interested i...
SOI 2022: Distributor Overseas Expansion Back on the Rise
Temporarily sidelined by the pandemic, dis...
SOI 2022: Made in the USA Emerges as the Preferred Choice
Web ExclusiveSince the start of the pandemic, distributors have increasingly stated their desire for...
Charles River Apparel: A Legacy of Quality
Web ExclusiveFor nearly 40 years, Charles River Apparel (asi/44620) has been recognized as a...
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New Sustainable Sales Opportunity: How To Increase Profits With Home-Compostable Cups
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Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and get...
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You Buy the Press, STAHLS’ Will Fund the Rest
Make an investment that pays you back. When you purchase an eligible heat press of...
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8 Winning Promos for Summer Game Day Giveaways
Web ExclusiveWith sports fans returning to stadiums in droves, these promotional products are sure t...
Exclusive Counselor State of the Industry Report: ASI Media’s Michele Bell & Nate Kucsma Join commonsku’s Bobby Lehew
Web ExclusiveASI Media's Michele Bell & Nate Kucsma will join commonsku's Bobby...
Infographic: Get on Board With Charcuterie
Web ExclusivePerennially popular, food gifts gained even more steam during COVID, with meat and chee...
How to Turn Your Logos Into Embroidery
Web ExclusiveEmbroidered logos can elevate promotional apparel, but it’s important to design for the...