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Strategy
This Week’s New Suppliers: Promo Opportunities
Web ExclusiveDiscover creative products from new ASI suppliers.
The Campaign: An Earth Day Mailer for Ralph Lauren
Web ExclusiveEdna Hall of Harper + Scott spearheaded the initiative, which generated excitement amon...
Editor’s Picks Showcase: Practical Multifunctional Pens
The traditional pen is a favorite among en...
Podcast: How to Supercharge the Sales Process With Better Apparel Decoration
Imagine what the impact on your...
Promotions Planner: Last of Summer Sun
Start presenting ideas to clients for prom...
Q&A: Program Aims to Drive Forced Labor Out of Cotton Production
Web ExclusivePatricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...
Infographic: A Growing Interest in Sustainable Products
Web ExclusiveAcross generations, consumers have been seeking out and spending more on sustainable an...
This Week’s New Suppliers: Everyday Goodies
Web ExclusiveDiscover creative products from new ASI suppliers.
Mid-Year Review: 10 Drinkware Styles In High Demand
Web ExclusiveDrinkware is always in high demand - but do you know which specific styles are...
4 Emerging Product Trends & How to Start Selling Them
Promo trends change often - are you up...
Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas
There's more to promotional bandannas...
Vlog: The Original CVC - Top Athleisure Trends to Watch
If there's one promo trend that isn't...
Winning Sports Uniforms
From youth and high school teams to colleg...
ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine
The money will be used to help Red Cross w...
7 Product Categories You Must Decorate for Full-Color Profits
Product decoration just got even easier....
The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business
Web ExclusiveWe resist change for all kinds of reasons. Chief among them is not our ...
Writing a More Sustainable Future
Web ExclusiveAward-winning penmaker Uma wants promo distributors to buy less and buy better.
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New Sustainable Sales Opportunity: How To Increase Profits With Home-Compostable Cups
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Plan Now for 2026: Sales Tips To Start the Year Strong
A new year will be here before you know it. Are you ready? Plan ahead now and get...
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This Week’s New Suppliers: To-Go Gems
Web ExclusiveDiscover creative products from new ASI suppliers.
Joe’s Promo Picks: Travel Accessories
Web ExclusiveThose heading out on trips this summer and fall are sure to appreciate these essential ...
Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story
Web ExclusiveThe wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...
Athleisure Trends: Must-Have Colors, Fits & Performance Features
Web ExclusiveIf there's one promo trend that isn't going away any time soon, it's athleisure. Next...