Strategy

WGSN Names ‘Apricot Crush’ Color of the Year for 2024

Web Exclusive

The trend forecasting company says the “restorative, refreshing and energetic hue” will...

This Week’s New Suppliers: Life Made Easier

Web Exclusive

Discover creative products from new ASI suppliers.

Promo Campaign Awards

The industry’s versatility is back on disp...

---

10 Healthcare Prospects to Target for Promo Sales

Aching for more healthcare sales? ...

---

Distributor Checklist: Ask the Right Questions for Proactive Promo Sales

Don't sit around and wait for sales to...

Podcast: How to Survive the End-of-Year Sales Rush

Web Exclusive

When the weather starts to get cold, you know what that means: the end-of-year sales...

Wet-It! Sponge Cloths Allow Consumers to Ditch the Disposables

Web Exclusive

A common product in Sweden, the absorbent cloths replace around 17 paper towel rolls du...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

Web Exclusive

Hitex Marketing Group, a Miami-based distributor, conceived, developed and delivered th...

This Week’s New Suppliers: Groovy Gadgets

Web Exclusive

Discover creative products from new ASI suppliers.

Supply Chain Solutions: How to Avoid Delays & Meet Deadlines

Supply chain issues are, unfortunately,...

---

Good, Better, Best: The Secret to Displays & Signage Sales

While most people are familiar with...

---

Next Level Apparel Highlight: Sueded Collection

One collection in the Next Level Apparel...

Loungewear Lifestyle: How to Market & Sell Blanks Ready To Be Branded

Before 2020, loungewear was for just...

---

Decorating Design Details: Techniques & Tips for Success

In the world of promotional apparel,...

---

Back-to-School Sales Guide: 5 Hard Goods in High Demand for Education

In-person class is back in session!...

4 Ways to Make Halloween’s Epic Comeback Count

Web Exclusive

The spooky holiday is expected to be huge this year – and promotional products pros can...

Commentary From ASI CEO Tim Andrews: We Can Be Both Pro-Promo & Pro-Planet

Web Exclusive

Amid more anti-swag rhetoric, it’s important to remember our industry can have a positi...

57 Reasons to Wear Secondhand Clothes

Web Exclusive

Heinz found a clever way to rebrand the dreaded ketchup stain, a tongue-in-cheek hotlin...

This Week’s New Suppliers: Classic Promo for All

Web Exclusive

Discover creative products from new ASI suppliers.

Top Products: Hard Goods & Soft Goods to Sell ASAP

Web Exclusive

Tired of searching for multiple suppliers to get the job done? Save time...

2022 Gift Guide: Ace Holiday Orders in 4 Steps

Web Exclusive

The fourth quarter is your time to shine. Here’s how to deliver with top-notch picks an...