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Strategy

New Physical Music Format Showcases Print’s Value as a Collectible
New Physical Music Format Showcases Print’s Value as a Collectible
Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

Pride-Related Promo Searches Decline as Brands Scale Back
Pride-Related Promo Searches Decline as Brands Scale Back
Strategy

The number of ESP searches for products related to Pride and the LGBTQ+ community betwe...

Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
Labubu-nomics & the Blind Box Boom: How the Viral Trend Could Be a Promo Opportunity
Strategy

The mystery box concept comes with an element of rarity and surprise that keeps custome...

How To Future-Proof Customer Communications With AI & Personalization
How To Future-Proof Customer Communications With AI & Personalization
Strategy

PRINTING United Alliance recently hosted a webinar exploring the importance of seamless...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Common UV Printing Myths Debunked
Common UV Printing Myths Debunked
Strategy

With its high-quality output and ability to print directly on a variety of objects, UV ...

Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Decorating Roundup: Culture Studio Introduces Curated Line of Apparel Blanks
Strategy

Plus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July ...

Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
Strategy

The decorating technique can add more dimension and depth than typical embroidered logos.

A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Strategy

Apparel decorators must find the right balance between covering costs, ensuring profita...

The 2025-2026 Multi-Line Rep Directory
The 2025-2026 Multi-Line Rep Directory
Strategy

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Strategy

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...

ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
Strategy

The former American Apparel marketing director and bestselling author presented a sessi...