Strategy

Festivals, Sports & Concerts: The Return of Large-Scale Events

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After two years of postponements, cancellations and limited attendance, blockbuster eve...

This Week’s New Suppliers: Promo Opportunities

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Discover creative products from new ASI suppliers.

Editor’s Picks Showcase: Practical Multifunctional Pens

The traditional pen is a favorite among en...

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The Campaign: An Earth Day Mailer for Ralph Lauren

Edna Hall of Harper + Scott spearheaded th...

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Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

Imagine what the impact on your...

Promotions Planner: Last of Summer Sun

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Start presenting ideas to clients for promotions centered on August observances.

Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

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Patricia Jurewicz, CEO of the Responsible Sourcing Network, explains how her nonprofit’...

Infographic: A Growing Interest in Sustainable Products

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Across generations, consumers have been seeking out and spending more on sustainable an...

This Week’s New Suppliers: Everyday Goodies

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Discover creative products from new ASI suppliers.

Mid-Year Review: 10 Drinkware Styles In High Demand

Drinkware is always in high demand -...

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4 Emerging Product Trends & How to Start Selling Them

Promo trends change often - are you up...

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Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

There's more to promotional bandannas...

Vlog: The Original CVC - Top Athleisure Trends to Watch

If there's one promo trend that isn't...

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Winning Sports Uniforms

From youth and high school teams to colleg...

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ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine

The money will be used to help Red Cross w...

7 Product Categories You Must Decorate for Full-Color Profits

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Product decoration just got even easier. No longer do you need two different machines...

Joe’s Promo Picks: Travel Accessories

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Those heading out on trips this summer and fall are sure to appreciate these essential ...

The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

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We resist change for all kinds of reasons.  Chief among them is not our ...

Writing a More Sustainable Future

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Award-winning penmaker Uma wants promo distributors to buy less and buy better.

This Week’s New Suppliers: To-Go Gems

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Discover creative products from new ASI suppliers.

How to Offer Embroidered Patches With Only a Heat Press

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A thread and needle is one of the most trusted methods of decorating apparel....