Strategy

Reopening Gift Guide: 6 Reasons to Sell High-End & Handcrafted Promos

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From corporate offices reopening their doors to companies thanking customers for...

Facilisgroup Partners Give Back

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Promotional products distributors have been generous with their time and money during t...

PPE Sales Guide: How to Increase Orders With Essential Products

If there's one promo that stole the...

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5 Reasons You Should Always Recommend Full-Color Decoration

Full-color graphics almost always make...

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Make the Sale: How to Capture New Clients With the Reimagined Tubular Tee

While providing apparel for...

Inside the 1800: Interview With Caius Olowu, Director of Design and Pre-Production

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Next Level Apparel's 1800 - Unisex Ideal Heavyweight Crew is the first of its kind...

What Inspired the Unisex Ideal Heavyweight Crew

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Style revolutions don't just happen overnight. In fact, Next Level Apparel's...

Protect Your Mental Health While on Social Media

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Industry professionals share their tips for navigating the minefields of Facebook, Twit...

Q4 Gift-Giving in 2020: Don’t Give Up

Advantages

At the end of a year unlike anything we’ve seen before, Q4 gifting may be a hard sell. ...

How to Optimize Facebook Live Broadcasts

The strategies come directly from a recent...

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Promo Companies Affected by Hurricane Laura

Hurricane Laura, which has grown into a...

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Delectable Chocolates & Sweets

These gifts satisfy virtually any...

Situational Sales Guide: How to Sell Promos Other Than PPE

We all know PPE (personal protective...

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Sales Passport: How Your Promotional Printing Supplier Can Help YOU

When you're new to selling promotional...

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Introducing: The Face Mask With a 93.6% PFE (Particle Filtration Efficiency)

Your clients want face masks with the...

Down Is the New Up: How to Get Noticed With Floor Mats

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Cellphones have lowered consumers’ line of sight. Is your client’s brand being seen?

High-Flying Travel Products

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Be ready for trip rebookings with these on-the-go items. Record Remix (asi/93934) ...

Status Update on 2020-2021 ASI Shows from ASI’s CEO

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We made a pretty tough call this week to cancel ASI's 2020 Chicago trade show, slated...

Fundamental Writing Instruments

Advantages

They generate 3,000 impressions throughout their lifetime. Zipline (asi/99030) ...

#PromoInTheWild Is a Success

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Throughout the month of July, ASI members spotted promotional products in use at backya...

8 Recession-Proof Markets to Target

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Historically “safe” industries have been ravaged by the coronavirus pandemic.