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Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
Top Stories
Trump Ends ‘De Minimis’ Exemption With Executive Order
The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.
ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.
Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
Mandi Rudd, director of new markets at Genumark (asi/204588), has always pursued promo with a purpose.
Counselor 2025 State of the Industry
In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Latest News
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Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
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In The News - August 2025
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In The News - July 2025
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Nadel Installs Solar Panels, Furthering Sustainability Commitment
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SanMar Expands Offerings From Cotopaxi
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This Week’s New Suppliers: Fun Promo All Summer Long
Product Hub
Products
Editor’s Picks: Playful Jewelry, Pins & Buttons
Wearable promo in the form of jewelry, pins and buttons can increase brand presence and is suited for a range of industries.
Products
This Week’s New Suppliers: Anytime, Anywhere Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Superb Sweatshirts & Fleeces
Sweatshirts and fleeces are classics in the sports industry, across college campuses and for outdoors.
Tariffs and Rising Material Costs Make Jewelry Sourcing, Pricing Difficult
Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.
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SRG Promotes Jessica De Mello to National Business Development
De Mello has spent 20 years with the Counselor Top 40 supplier.
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US, EU Agree to 15% Tariff Rate, But Steel & Aluminum 50% Rate Remains
The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
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Industry Vet Scott Anderson Joins Arch Promo Group
Anderson will serve as vice president of sales and marketing, helping to integrate all nine of Arch Promo Group’s supplier holdings into a cohesive brand.
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Facilisgroup Hosts 2025 Partner Summit in New Orleans
The promo software provider brought together more than 500 promotional products professionals for education, networking and community impact at its annual Summit.
Promo for the Planet
Sustainability
SRG Earns EcoVadis Silver Rating
The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”
Sustainability
Storm Creek Earns B Corp Certification
The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.
Sustainability
Gildan Recognized for Sustainability by TIME & Corporate Knights
The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.
Everen Brown Reflects on 50 Years in Promo (With More To Come)
The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.
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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer
Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of its DTF printers.
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Counselor State of the Industry 2025: Negative Attitudes Toward Promo
Being creative and consultative helps distributors overcome perceived negative sentiments toward promo.
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Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
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Counselor State of the Industry 2025: Tariffs
From price increases to lagging sales, distributors are dealing with the fallout from the biggest issue of 2025.
Sponsored Content
Wendell August Forge
The Power of Commemorative Tickets: Your Ticket to Sales Success
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Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line from AutoTran, Inc. (asi/12555). Vibrant, bright and reliable, these inks are highly pigmented ,...