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ASI Fort Worth 2025: Attendees Head Home Feeling Energized, Enthusiastic
Distributors are looking forward to putting new tech know-how into practice and presenting fresh ideas to clients after attending the largest promo trade show in the Southwest.
Top Stories
L.L.Bean Hits 4imprint With Trademark Lawsuit Over ‘Boat and Tote’ Branding
The Maine-based outdoors brand wants promo’s largest distributor to pay damages, fork over profits and destroy products it sells that carry the alleged offending marks.
ASI Fort Worth 2025: Seven Top Trends From the Show Floor
From uniquely textured decoration to taking fresh inspiration from retail, here are the top trends and new products from the South’s signature trade show.
President Trump Announces Sweeping New Baseline & 'Reciprocal' Import Tariffs
The president revealed new levies on April 2 that stand to affect promo product pricing, sourcing, cash flow and sales.
ASI Fort Worth 2025: Torsten Gross Delivers Marketing Motivation in Energizing Keynote
For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.
Product Hub
Products
This Week’s New Suppliers: New Products for a New Season
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Beautiful Banners & Flags
Suggest that clients use these vibrant promo picks to make a big brand statement at their next trade show or event.
Products
This Week’s New Suppliers: Fun New Promo
Discover creative products from new ASI suppliers.
Facilisgroup Names JC Capote Chief Revenue Officer
Capote brings nearly two decades of sales experience to the promo industry software provider.
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PCNA Announces Partnerships With Brands London Fog, Weather Station & Leuchtturm1917
The Counselor Top 40 firm will be selling a handful of notebook styles from Leuchtturm1917 and umbrellas from London Fog and Weather Station.
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Lederer-Led Firm Relaunches MyPromoPartner as Premium Square USA With Expanded Products, New Director
An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPromoPartner when it also bought Counselor Top 40 distributor Myron and is now giving the supplier new life unde...
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iPROMOTEu Announces a Bevy of Promotions, Unifies AIA Corp. Under Its Brand
The Counselor Top 40 distributor said the changes will strengthen operational efficiency and help the company better serve its community of distributor affiliates.
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SRG Names Sergio Munoz Senior VP of Sales for Canada
The Counselor Top 40 supplier said Munoz, a well-known member of the Canadian promo community, will help accelerate business.
Promo for the Planet
Sustainability
4 Strategies for Discussing Sustainability With Customers
Print and promo clients will easily see through empty initiatives.
Sustainability
Allmade Apparel Launches Earth Day Video Contest
The winner of the “Our Power, Our Planet” contest will receive an all-expenses-paid trip to the supplier’s production facilities in Honduras.
Sustainability
EPA Announces Plans To Roll Back a Slew of Environmental Rules
The agency is targeting dozens of rules, including some related to electric vehicles, coal plants and clean water. Promo leaders in the sustainability space expressed disappointment.
ASI Fort Worth 2025: The Benefits of Adding Print to Your Business
A Power Session panel featured best practices from three distributors who offer both promo and print services to their clients.
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ASI Fort Worth 2025: Avoid Selling on Price
In a Power Session on Exhibit Day 2, industry veteran Cliff Quicksell gave distributors his best tips for leaning into value, charging what they’re worth and resisting pressure to drop prices to ge...
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ASI Fort Worth 2025: Hone Your Social Selling Skills
Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.
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ASI Fort Worth 2025: Promo Pros Talk Strategies To Prepare for Tariff Impacts
ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.
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ASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand
Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
Sponsored Content
Greater Pacific Industries
Quiz: Is My Client a Good Fit for Custom Products?
Answer these quick questions to find out if your client's project calls for completely custom, made-to-order products or if it's better suited for standard stock options. Question 1:...
Radix Branding Solutions
Build a Strong Sales Foundation: How To Sell the Top 5 Promo Categories
No matter if you're new to selling promo or a seasoned pro, make sure you've mastered the basics. We'll walk you through how to sell the five most popular promo categories so you can maximize...
STAHLS'
Podcast: New Patches & Emblems — How To Take Advantage of Trendy Decoration
Let's talk on-trend, beginner-friendly decoration. On today's podcast, we're joined by Dave Conner, content director at STAHLS' (asi/88984), who's sharing everything you need to know about...