Product Hub February 03, 2026
Gemline Brings Crocs Classic Tote Collection to the Promo Market
The product line will debut in the Counselor Top 40 supplier’s Spring 2026 collection.
Key Takeaways
• Crocs is bringing its Classic Tote collection to the promotional products market through a new partnership with Gemline (asi/56070).
• The totes launch as part of Gemline’s 2026 Spring collection in three sizes and multiple colors, each including a custom-branded Jibbitz charm, with additional charms available for further personalization.
• The launch builds on Gemline’s recent retail partnerships with brands like BOSKA, Dometic and Ringo as the Counselor Top 40 supplier continues to grow in the retail promo space.
Crocs might be known for its footwear, but the brand is now proving it’s more than trendy clogs.
The retail brand’s Classic Tote collection, which it says features the same comfort and customization capabilities as its footwear products, has become available to the promotional products market through Gemline (asi/56070), the Counselor Top 40 supplier announced today.
Crocs Classic Totes are available through Gemline (asi/56070) in three sizes and multiple colors.
The product line, which will debut as part of Gemline’s 2026 Spring collection, is available in three sizes and multiple colors. Each tote includes a custom-branded Jibbitz charm. Users can further personalize their bag with additional Jibbitz charms available at Crocs retail stores. These customizations reflect a growing trend across the promo industry toward personalized accessories, which was ASI Media’s 2025 Product of the Year.
“The ability to pair a custom-branded Jibbitz charm with the iconic Crocs Classic Tote will allow brands to connect with recipients in a personal, creative way, making every piece both a reflection of the brand and an opportunity for self-expression,” said Frank Carpenito, president and CEO of Gemline and a member of Counselor’s Power 50 list of the most influential people in the industry.
The debut comes after exclusive partnership announcements between Gemline and retail brands including BOSKA, Dometic and Ringo.
Based on 2024 North American promotional products revenue of $136 million, Gemline ranks 14th on Counselor’s most recent list of the industry’s largest suppliers.
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