ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Technology
As RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement
NewsIndustry distributors say requests for proposals have become more complicated and time-...
ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative
StrategyBill Petrie explained how originality and inspiration can help distributors in a new er...
How AI Is Changing SEO & Digital Marketing
Google has rolled out AI-generated summari...
4 Tips for Spotting – and Avoiding – AI Washing
Artificial intelligence has been much hype...
5 Tips for Building Your Personal Brand
Learn to stand out from the crowd by showc...
ASI Fort Worth 2024: Maximize the Power of Your Personality With Video Marketing
PromogramMartine Cadet spoke about creating content to start a conversation, not just creating c...
ASI Fort Worth 2024: Build Relationships & Nurture Leads With Social Media
PromogramJay Busselle showed how strategic targeted content can translate to consistent sales.
Chrome Eliminating Third-Party Cookies; Promo Marketing Pros Must Adapt, Executives Say
PromogramBy the end of 2024, Google plans to no longer allow the cookies on Chrome, the world’s ...
ASI Orlando 2024: Savannah Bananas Founder Jesse Cole Encourages Crowd To Create Fans, Not Clients
PromogramDressed head to toe in banana yellow, the owner of the popular exhibition baseball team...
ASI Orlando 2024: Content Marketing Strategies for Reaching the Right Buyers
Martine Cadet shared tips for crafting eff...
Stahls’ Partners With E-Commerce Platform Chipply
The software integration allows decorators...
Eye on AI: Just What Is a MerchBot?
In this Q&A, industry veteran Ron Friedman...
Episode 144: Meet the 26-Year-Old Who’s Running a Top 40 Distributor
Andrew Titus might be in his mid-20s,...
Interest in X/Twitter Plummets in Wake of Musk Takeover
Promo pros cite less engagement, suspiciou...
Episode 143: Hitting the Target With Kirby Hasseman
Kirby Hasseman is a busy man. He's...
Episode 142: The Impact of AI
In the epic 1968 science fiction film 2001: A Space Odyssey , a supercomputer named...
Episode 141: How To Run a Live Social Media Show
Going live on social media isn't very difficult. Come up with a topic, press a button...
Sponsored Content
Q&A: No-Stress Custom Products — All Client Questions, Answered
Clients new to purchasing custom promos? No problem. We've got all the answers to...
SPONSORED BY:
Meet melin: The World’s Most Premium Headwear
When clients demand the most deluxe products possible, melin headwear (asi/34372)...
SPONSORED BY:
Plan Now for the New Year: How Custom, Full-Color Calendars Bring 365 Days of Impressions
Mark your calendars — it's time to start talking to clients about their marketing...
SPONSORED BY:
How To Screen Print With Only a Heat Press: New Inktra® Screen Printed Transfers
Learn how you can screen print with just your heat press, all without the messy inks,...
SPONSORED BY:
Episode 140: Adding Mascots to Your Marketing Mix
If you've ever been to an ASI Show, chances are you've met, and even taken a...
Episode 139: The Power of Livestreams
When Crystal D (asi/47759) founder Chuck Dahlgren died suddenly last fall , the...
Industry Reacts to Twitter Rebrand
Web ExclusiveElon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...
Episode 138: Cooking Up Self-Promos With Seth Weiner
When it comes to marketing, Seth Weiner sees a lot of similarities in grilling, one...