Commentary

Best in Branding: The Brands That Won Halloween & Why It Matters

Strategy

This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...

My Favorite Merch: Stephanie Hinkle, MadeToOrder

Strategy

Industry distributors share the promo products that they love the most

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

These are the biggest misconceptions print...

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What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

With three releases tied to the 30th anniv...

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What Jane Goodall Taught Us About Sustainable Promo

The world-famous primatologist and conserv...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors ...

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Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

The co-branded line of belts and boots, wh...

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New Physical Music Format Showcases Print’s Value as a Collectible

The KitAlbum bridges the CD era and stream...

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

The Yankees announced a new bobblehead of ...

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Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Replete with ‘90s nostalgia and retro spor...

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Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged ...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

Strategy

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Strategy

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...

WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

Strategy

The partnership takes brand engagement to a new level by cleverly matching the slogan w...

Expand, Elevate & Win More Business With Commercial Print

Strategy

For promotional products distributors, selling print can be a logical, profitable next ...

Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware

News

In addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying ...

Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

Strategy

During this difficult time, ASI is committed to strengthening industry trust and ensuri...