Product trends

SanMar Expands Offerings From Cotopaxi

Products

The five outerwear pieces and hiking backpack are part of the Counselor Top 40 supplier...

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

ASI Chicago 2025: Top Finds From the Show Floor

There were tech products, natural material...

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Top 10 ESP Searches: Record Summer Heat Drives Growth for Cooling Promo Products in Q2

The second quarter also saw sustained inte...

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Prime Line Partners With YETI To Offer Drinkware Styles

The supplier, a division of Counselor Top ...

Canadian Distributors Search for Classic Categories, Promo Stalwarts in ESP Amid Q2 Economic Uncertainty

Strategy

Meanwhile, searches for “made in Canada” fell 72% between the first and second quarters.

Gemline To Offer Luxury Travel Brand Hartmann in Promo

Products

Hartmann’s line of bags and luggage is the latest retail brand addition to the Counselo...

The Bottle Station Improves Accessibility for People With Limited Mobility

Strategy

The product secures items to surfaces, making it easier for people with mobility issues...

Promotions Planner: Awareness in Action

Products

Start presenting ideas to clients for promotional campaigns centered around October obs...

Translate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo

Gen Z is taking their downtime offline – a...

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TravelChair Products Featured on ‘Good Morning America’

A range of outdoor chairs and a table from...

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Koozie Group Pens Are One of the Products in the Running for Florida Competition

The pen collection can be voted the “Coole...

Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products

The decorating technique can add more dime...

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Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged ...

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The Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project

A portion of sales from one of Infinity He...

Promotions Planner: Educate & Appreciate

Products

Start presenting ideas to clients for promotional campaigns centered around September o...

Ruckus & Co. Launches Nametag & Lanyard Recycling Program

Sustainability

After an event, attendees can deposit event credentials and lanyards into a special col...

National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Strategy

Dunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...

  A Pillow That Used To Be an Umbrella? Kathy Cheng Shares Promo Upcycling Success Stories

Upcycling, simply put, is the process of reusing a product or material in a way that...

Promotions Planner: Endless Summer

Products

Start presenting ideas to clients for promotional campaigns centered around August obse...

‘Made in Canada’ ESP Searches Surge as Trade Uncertainty Continues

Strategy

New data from ASI Research indicates that, while classic categories once again took the...