Product trends

SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets

Products

The collaboration will expand the Counselor Top 40 supplier’s pet-specific product offe...

The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign

Products

Profits from select Stanley drinkware styles in the Counselor Top 40 supplier’s lineup ...

Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

The third quarter also saw growing searche...

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NC Custom Adds Ghirardelli to Promo Division

The Counselor Top 40 supplier will now off...

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Promotions Planner: A Fresh Start

Start presenting ideas to clients for prom...

SanMar Brings Richardson Apparel & Headwear to Wholesale Market

News

The initial launch in 2026 will include 15 apparel styles and 31 headwear items.

5 Ideas for Using NYFW Trends in a Promo Campaign

Products

Appeal to fashion-forward end-buyers with these suggestions from the hottest show of th...

Starline Adds LAMY Pen Line to Its Growing Writing Collection

Products

The product expansion at the Counselor Top 40 supplier will include fountain pens, roll...

Gemline Partners With Yankee Candle, Adds Mini Igloo Playmate Cooler to Catalog

Products

The additions are meant to strengthen the Counselor Top 40 supplier’s Made-in-USA produ...

Vantage Apparel & Redwood Classics Launch Custom Color Program

The program allows distributors to PMS-mat...

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Promotions Planner: Holidays Beyond the Holidays

Start presenting ideas to clients for prom...

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Redwood Classics Apparel Unveils Co-Brand Series

The new collection is designed to simplify...

Crystal D Introduces New Awards Materials

The Minnesota supplier of recognition item...

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S’well Returns to Direct Distribution After Years of Exclusive Supplier Agreements

Part of Lifetime Brands Inc., the reusable...

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iClick Adds Sustainable Tech Brand Xoopar to Product Lineup

The eco-conscious line of tech accessories...

BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily

Sustainability

Another sustainable bag supplier, ChicoBag, was recently featured on Good Morning America.

Gemline Adds Cool Gear Drinkware to Lineup

Products

The Counselor Top 40 supplier expanded its drinkware lineup and relationship with the D...

Promotions Planner: Indulge & Enjoy

Products

Start presenting ideas to clients for promotional campaigns centered around November ob...

SanMar Expands Offerings From Cotopaxi

Products

The five outerwear pieces and hiking backpack are part of the Counselor Top 40 supplier...

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

ASI Chicago 2025: Top Finds From the Show Floor

Products

There were tech products, natural materials and unique innovations aplenty at ASI’s sum...