Research

SOI 2018: Podcasts

Counselor

Get a glimpse of the 2018 Counselor State of the Industry report with our inaugural pod...

SOI 2018: Videos

Counselor

Get a list of all the videos created for the 2018 Counselor State of the Industry.

SOI 2018: Up-Front Intel

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SOI 2018: Distributor & Supplier Relationships

A statistical look at a key part of the in...

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Q2 Distributor Sales Rise By 5.3%

It was the largest year-over-year gain for...

State of the Industry 2018

Counselor

Our in-depth look at key trends shaping the promo market and advice for leveraging them...

SOI 2018: A Look Ahead in the Promo Industry

Counselor

Distributors are generally optimistic about the industry going forward in 2018 and see ...

SOI 2018: Product of the Year in the Promo Industry

Counselor

No matter how you spin it, this was the item that had everyone talking and buying in 2017.

SOI 2018: Distributor Size Matters in the Promo Industry

Counselor

The differences between large distributors and their smaller competitors are as strikin...

SOI 2018: Top Products in the Promo Industry

A breakdown of the best-selling promo item...

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SOI 2018: Top Markets in the Promo Industry

The two largest sectors for distributor sa...

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SOI 2018: The Cybersecurity Challenge in the Promo Industry

As malware attacks become more prevalent a...

SOI 2018: Sources of New Business in the Promo Industry

Modern strategies are helping distributors...

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SOI 2018: The Margin Myth in the Promo Industry

While e-commerce players are as prevalent ...

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SOI 2018: Compensation & Job Satisfaction in the Promo Industry

Is there a gender wage gap in the promo pr...

SOI 2018: Diversification in the Promo Industry

Counselor

More distributors are benefitting from thinking beyond promo products.

SOI 2018: Amazon & The Promo Industry

Counselor

The ultimate market disrupter is making a play in promo, giving some distributors pause...

Top 40 Suppliers 2018: No. 1 SanMar

Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...

Top 40 Suppliers 2018: No. 2 alphabroder

Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...

Top 40 Suppliers 2018: No. 3 Polyconcept North America

Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...

Top 40 Suppliers 2018: No. 4 Gildan

Counselor

Counselor's exclusive ranking of the suppliers with the most revenue in the promo...