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Product trends
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
StrategyA majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...
ASI Orlando 2026: Product Showcase Winners
ProductsAttendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – ite...
Top Apparel Trends for 2026
Bold color stories, touch-worthy textures ...
Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership
The collaboration makes Gemline the exclus...
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending no...
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
ProductsOn the ASI Orlando show floor, suppliers showed off new products, from sustainable tech...
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
ProductsFrom fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Sho...
ASI Orlando 2026: 4 Print Trends From Promo & Print Suppliers
ProductsEye-popping graphics and sustainability were on display at the year’s first promo trade...
PCNA Adds Titleist Golf Balls to Product Lineup
NewsThe hard goods supplier, which ranks No. 4 on Counselor’s Top 40 list, is expanding its...
SnugZ USA Partners With Nomatic on Exclusive Line of Bags & Travel Gear
The Counselor Top 40 supplier will be addi...
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
The Counselor Top 40 supplier is starting ...
Prime Line Adds 3 New YETI Products to Its Lineup
The hard goods supplier, a division of Cou...
Top 10 of 2025: Trends, Analysis & Commentary
ASI Media’s readers were especially eager ...
OTTO International Launches Club Collection of Golf & Sportswear Caps
The Counselor Top 40 supplier will showcas...
Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to...
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
SustainabilityThe Counselor Top 40 supplier said the B Corp certified brands mesh well with its commi...
Trimark Inks Exclusive Partnership With Redwood Classics Apparel
ProductsThe division of Counselor Top 40 supplier PCNA (asi/66887) says it’s offering exclusive...
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You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
ProductsThe slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” a...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
ProductsCompany merch drops leaned into a trendy, vintage aesthetic that had their products loo...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
SustainabilityThe Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will bot...
SRG Becomes Exclusive Supplier of All American Writing Instruments Products
NewsThe Counselor Top 40 firm will provide all six of AAWI’s brands to the promo industry.