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Product trends
PCNA, ETS Express Selected as the Exclusive Providers of Stanley 1913 Products to the Industry
NewsCounselor Top 40 supplier PCNA first partnered with the retail brand in 2023; the agree...
Get a Leg Up on Profits by Selling Pants
StrategyDistributors focused only on the top half of apparel could be missing a lucrative oppor...
ESP Data Shows Canadian End-Buyers Sought Classic Product Categories in 2025
An economically challenging year led to di...
GMG Works Launches The Candy Collection
The new product line features a variety of...
Top 10 Largest U.S. Trade Shows (and the Promo Attendees Love)
We ranked the largest trade shows by atten...
Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
ResearchPens and other classic categories continued to dominate the total ESP search rankings t...
Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
ProductsThe partnership aligns with Gemline’s mission to bring forward-thinking product options...
PPAI Expo 2026: 4 Trends From the Show Floor
ProductsOnsite activations and micro-versions of regular products were among the notable sights.
Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada
ProductsThe agreement expands the sustainable apparel company’s reach into the Great White North.
PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the e...
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor...
ASI Orlando 2026: Product Showcase Winners
Attendees at ASI Orlando voted for their f...
Top Apparel Trends for 2026
Bold color stories, touch-worthy textures ...
Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership
The collaboration makes Gemline the exclus...
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending no...
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
ProductsOn the ASI Orlando show floor, suppliers showed off new products, from sustainable tech...
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
ProductsFrom fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Sho...
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ASI Orlando 2026: 4 Print Trends From Promo & Print Suppliers
ProductsEye-popping graphics and sustainability were on display at the year’s first promo trade...
PCNA Adds Titleist Golf Balls to Product Lineup
NewsThe hard goods supplier, which ranks No. 4 on Counselor’s Top 40 list, is expanding its...
SnugZ USA Partners With Nomatic on Exclusive Line of Bags & Travel Gear
ProductsThe Counselor Top 40 supplier will be adding Nomatic’s customizable bags and travel acc...
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
NewsThe Counselor Top 40 supplier is starting the year by growing its product line into new...