Commentary

Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

Strategy

A rundown of branded merchandise that stopped our scrolling in its tracks.

My Favorite Merch: Joe Favre, Vanguard

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Industry distributors share the promo products that they love the most.

Tim Andrews’ Final Letter to the Industry

As ASI’s president and CEO retires after 2...

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How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Ramon, a working magician, invested in his...

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ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Economist Alex Chausovsky said that, while...

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

Strategy

The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...

How To Sublimate the Top of a Bucket Hat

Strategy

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Strategy

Industry distributors share the promo products that they love the most.

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

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Best in Branding: Cheers to a Year of Fun & Festive Merch

From classy convenience-store replicas to ...

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The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Reliability is the real currency when it c...

Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

AI is a game-changing innovation, but the ...

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Expanding Promo Capabilities With Direct Mail

Direct mail is a natural extension of dist...

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Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

The clothing brand released its first-ever...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Products

Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...

What We’re Thankful for in Promo

Strategy

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

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A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Best in Branding: The Brands That Won Halloween & Why It Matters

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This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...

My Favorite Merch: Stephanie Hinkle, MadeToOrder

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Industry distributors share the promo products that they love the most

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

Strategy

These are the biggest misconceptions print service providers have about promotional pro...