Commentary

Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry

News

Don Swope and Brian Vella are military veterans who have used the skills they amassed d...

Why High-Velocity Decoration Is a Survival Strategy

Strategy

Direct-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...

What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties

Bachelorette parties are high-spend events...

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Everything Is Customer Service: The Right Way To Build Trust

Stellar customer service creates trust, wh...

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Inside the ASI Show Pavilion at PRINTING United Expo 2026

The “show within a show” debuting this yea...

Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events

Strategy

The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be u...

Why the Most Valuable Brand Moments Can’t Be Measured in Impressions Alone

Strategy

Promo products create the strongest impact when they deliver a meaningful experience, n...

Buyers Are Using AI for Search – Are You Showing Up?

Strategy

Conversational AI is quietly rerouting corporate accounts. Here’s what distributors can...

Everything Is Customer Service

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

The Benefits of Sourcing Locally for DTF Transfers

The direct-to-film market has matured, and...

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Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

A rundown of branded merchandise that sto...

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My Favorite Merch: Joe Favre, Vanguard

Industry distributors share the promo prod...

Tim Andrews’ Final Letter to the Industry

As ASI’s president and CEO retires after 2...

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How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Ramon, a working magician, invested in his...

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ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Economist Alex Chausovsky said that, while...

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

Strategy

The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...

How To Sublimate the Top of a Bucket Hat

Strategy

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Strategy

Industry distributors share the promo products that they love the most.

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

Strategy

After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found eve...

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Strategy

Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...