Marketing

UK Introduces D-Day Commemorative Coin (In Addition to ‘Star Wars’ Coins)

Strategy

The Royal Mint has been using legal currency for commemorative campaigns across history...

Meet the World Record Holder for Putting on T-shirts Fired From a T-shirt Cannon

Strategy

David Rush has been breaking Guinness World Records for years, and his latest achieveme...

5 Merch Trends at the 2024 PGA Championship

Top 40 supplier Cutter & Buck was on site ...

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Sauce Packet Proposals & Baja Blast Champagne Flutes: Inside Taco Bell-Branded Weddings

These types of experiential events are on ...

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How the Paris Olympics Uses Creative Packaging (but Minimal Cliché) for Branded Merch

As with events like the World Cup, the Oly...

Google Delays Elimination of Third-Party Cookies From Chrome Browser

News

It will be at least 2025 before the search giant nixes the online trackers – a change t...

ASI Chairman Norman Cohn Becomes TikTok Influencer

Strategy

An unboxing video his granddaughter posted on the social media site went viral this week.

The Campaign Case Study: ‘Rounding Up’ For a Cause

Strategy

A California-based distributor’s on-trend custom merch solution is propelling a heartwa...

Your Path to Increased Profit: Marketing Is an Investment, Not an Expense

Strategy

Instead of randomly spending, create a strategic plan with specific goals in mind.

6 Ways To Maximize Your Marketing Budget

Take a fresh look at goals and strategies ...

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MediaTree Partners With Square

The supplier of digital promotions and rew...

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Email Spoof Scam Tries to Swindle Promo Company, Employee Out of Funds

A firm that specializes in recruitment for...

Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby ...

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5 Tactics for Improving Your Email Marketing

Email’s universal popularity makes it a pr...

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5 Ways to Create Client Loyalty

In a crowded industry like promo, here are...

Q&A: Improve Your Digital Body Language

Web Exclusive

Author and collaboration expert Erica Dhawan explains how to remove passive-aggressive ...

School District Issues Fraud Alert on Promo Company

Promogram

The alleged scamming involved a Texas-based company selling branded merchandise to a sc...

Q&A: Tips for More Clickworthy Newsletters

Web Exclusive

An email marketing expert offers tips on getting more traction from your messages.

Sales Reps Eager to Resume In-Person Selling

Web Exclusive

Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

How To Grow Your Email Subscriber List

Counselor

Email marketing provides a direct conduit for communicating tailored messages and...

How to Use Data to Improve Your Email Marketing

Advantages

Look at your email analytics and alter your strategy as needed.