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Marketing

3 Goals for Distributors’ First 3 Months
3 Goals for Distributors’ First 3 Months
Strategy

In this course on the ASI Learning Network, Christina Mendola, executive director of di...

Creativity & Storytelling Highlighted at PPAI Expo 2026
Creativity & Storytelling Highlighted at PPAI Expo 2026
Strategy

Abigail Posner, former director of creative works at Google, encouraged the audience to...

Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo

A majority of respondents to the Counselor...


ASI Orlando 2026: A Wrap-Up of the 3-Day Event

The industry’s first show of the year feat...


ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote

The chief marketing officer of the Atlanta...

ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
ASI Orlando 2026: Marketing Strategy as a ‘Mosaic’
Strategy

Marketing is more than a single slogan these days; it’s different but related stories t...

5 Insights for Building Strong Supplier-Distributor Partnerships
5 Insights for Building Strong Supplier-Distributor Partnerships
Strategy

Katie Kailik, national account manager at Peerless Umbrella (asi/76730), shared her tip...

The 2026 Trade Show Planning Guide
The 2026 Trade Show Planning Guide
Web Exclusive

Check out ASI Media’s 20th annual comprehensive listing of North American and internati...

4 Ways To Use Popular Trends as Inspiration for Promo Campaigns
4 Ways To Use Popular Trends as Inspiration for Promo Campaigns
Strategy

Distributor Lisa Fronek discussed her insights in a recent Quick Hit video on the ASI L...

3 Proven Ways To Build a Self-Promo Campaign

In a webinar on the ASI Learning Network, ...


ASI Power Summit 2025: Day 3 & Conference Wrap-Up

Executive-led Q&As and a panel of Counselo...


ASI Chicago 2025: Distributors Express Optimism for Second Half of Year

Flash polling conducted during an Educatio...

Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big-Name Customers
Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big-Name Customers

You don't need to Google many of Merch.com's customers. Actually, come to think of...

Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner
Case Study: How Optamark Became Major League Cricket’s First-Ever Merch Partner
Strategy

The branding agency is providing promo, print and e-commerce solutions for MLC, America...

The 2025-2026 Multi-Line Rep Directory
The 2025-2026 Multi-Line Rep Directory
Strategy

Here’s the latest listing of the industry’s MLR firms from ASI’s database.

Convergence Corner: Eric Brooks Talks Providing Print & Promo for an International Retailer
Convergence Corner: Eric Brooks Talks Providing Print & Promo for an International Retailer

The key to success in both the print and promo products business? Staying curious and...

Convergence Corner: How My Tribe Print & Promo Tells a Story With Its Work
Convergence Corner: How My Tribe Print & Promo Tells a Story With Its Work

My Tribe Print & Promo (asi/556106) takes the idea of "company culture" to new...

Nearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists
Nearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists
Strategy

The panel discussed the implications of the Trump administration’s tariffs for promo an...