Marketing

Counselor Commentary: Little Customer Perks Add Up

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Since last December, Target has largely been battered and beaten in the press – and rig...

Online Display Ad Spending Set To Double

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A new survey from Forrester Research reports that spending on Internet display advertis...

2014 - ASI Power Summit

The ad specialty industry’s top influencer...

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Social Media Ad Revenue Forecasts Jump

According to a forecast by market...

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Woodstock Revisited

Promo products play an integral role at th...

2014 Best Ad Awards

Counselor

Counselor recognizes winning advertisers (determined by industry votes) in nine categor...

Canada Unveils Anti-Spam Legislation

Counselor

The Canadian Radio-television and Telecommunications Commission (CRTC) has finalized...

Logomark Launches New Marketing Software Program

Counselor

Marking its entry into a new product category, Counselor Top 40 supplier Logomark...

Advertising Spending Set to Rise

Counselor

Improving economies and popular events like the World Cup and Winter Olympics will...

Running on Dunkin

A promotional beanie wins big on race day.

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Study: Marketers To Spend More On Brand Awareness

Marketers are breaking out their checkbook...

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Social Media Ad Spending Continues Rise

Top companies are spending more than ever ...

Will the Education Market be a Good Sector for Distributors to Target Over the Next Year?

Schools Present Growing Business Opportuni...

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Fields of Green

The color that MLB marketers love.

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Contest Promotes American-Made

Alliance Rubber Company recently hosted a ...

U.S. Services Sector Heats Up

Counselor

Now may be a good time for distributors to start prospecting with clients in the...

Mobile Ad Spending to Rise 83%

Counselor

Marketers will spend more on mobile advertising this year than they will on newspaper...

Foam Stones

Counselor

A promo product attains Olympic stardom.

How We Design Direct Mailers

Counselor

Creative packaging is just the beginning.

Target Audience

Counselor

With so many possibilities, what markets should you pursue for apparel sales? We narrow...

Your Move to Mobile

Counselor

Not sure how to capitalize on mobile technology and trends? Let leading consultant Jami...