Marketing

Enron Resurrects With a Merch Marketing Stunt

Strategy

The company’s recent revival appears to be an elaborate joke designed to fuel sales of ...

VIDEO: What To Expect From the ASI Pavilion at PRINTING United Expo in 2026

Strategy

Ashley Roberts, content director of Printing Impressions, sat down with Dave Leskusky, ...

7 Tips for Catering Direct Mail to Millennials & Gen Z

These digital natives value authenticity, ...

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Adult Website Address Accidentally Printed on Packaging for ‘Wicked’ Dolls

The mess-up from Mattel is another sharp r...

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ASI VP Appears on ‘Today Show’ Segment on the Resurgence of Print Catalogs

ASI Media’s coverage of the return of prin...

Lucrative Loyalty: 8 Strategies for Increasing Client Retention

Strategy

Leading promo sales pros provide insights that will help bolster distributors’ top and ...

The Triumphant Return of Physical Catalogs

Strategy

Retailers like Amazon and J.Crew have scored big with their printed catalogs, proving t...

3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign

Strategy

The fast-food corporation’s Sweden-based division turned the receipts of customers’ ord...

6 Strategies for Networking in the Digital Age

Strategy

Making connections online is crucial for professional success.

5 Marketing Tips To Leverage the Holiday Season

It’s never too early to start planning.

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MLB Helmets Now Feature a Paying Sponsor’s Logo

The big-league playoffs began this week, a...

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Ball State Inks Influxer NIL Deal for Student-Athlete E-Commerce Stores

It’s a notable new example of a Division I...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

The industry will end the year with a bang...

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6 Tips To Beat the Social Media Algorithm

Try these strategies to enhance your marke...

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Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations

Moderated by ASI’s Michele Bell, this Prom...

6 Steps to a High-Performance Email Marketing Strategy

Strategy

Build engagement with strong subject lines and frequent A/B testing.

The U.K.’s Biggest Promo Trade Show Kicks Off the Holiday Merch Gifting Season

News

Merchandise World was held Sept. 11 in Milton Keynes, England.

PRINTING United Expo 2024: Panelists Detail How To Be Successful in Both Print & Promo

Strategy

The session featured four print brokers who laid out how they added promo products to t...

PRINTING United Expo: The Promotional Products Opportunity for Printers

Strategy

ASI’s Michele Bell and Nate Kucsma explained the growing markets and opportunities in t...

The Campaign: Behind the Scenes of a $2 Million Order

Strategy

In the newest installment of The Campaign case study series, ASI’s Salesperson of the Y...

As RFPs Grow in Complexity, Promo Pros See Opportunities for Improvement

News

Industry distributors say requests for proposals have become more complicated and time-...