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Product trends
Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership
ProductsThe collaboration makes Gemline the exclusive promo supplier of the outdoor retail brand.
SanMar Launches Into Spring With 150 Styles Across 19 Brands
ProductsThe release prioritizes what’s trending now, including fresh looks, performance and ret...
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
On the ASI Orlando show floor, suppliers s...
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
From fashion-forward cuts and cozy fabrics...
ASI Orlando 2026: 4 Print Trends From Promo & Print Suppliers
Eye-popping graphics and sustainability we...
PCNA Adds Titleist Golf Balls to Product Lineup
NewsThe hard goods supplier, which ranks No. 4 on Counselor’s Top 40 list, is expanding its...
SnugZ USA Partners With Nomatic on Exclusive Line of Bags & Travel Gear
ProductsThe Counselor Top 40 supplier will be adding Nomatic’s customizable bags and travel acc...
Bag Makers Expands Product Line With Magnetic Boxes, Event Essentials
NewsThe Counselor Top 40 supplier is starting the year by growing its product line into new...
Prime Line Adds 3 New YETI Products to Its Lineup
ProductsThe hard goods supplier, a division of Counselor Top 40 supplier S&S Activewear, is exp...
Top 10 of 2025: Trends, Analysis & Commentary
ASI Media’s readers were especially eager ...
OTTO International Launches Club Collection of Golf & Sportswear Caps
The Counselor Top 40 supplier will showcas...
Counselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to...
Goldstar Adds Grosche Drinkware, Dock & Bay Towels to Lineup
The Counselor Top 40 supplier said the B C...
Trimark Inks Exclusive Partnership With Redwood Classics Apparel
The division of Counselor Top 40 supplier ...
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be ...
Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos
ProductsCompany merch drops leaned into a trendy, vintage aesthetic that had their products loo...
PCNA Partners With Sustainable Drinkware Brands Ocean Bottle & HidrateSpark
SustainabilityThe Counselor Top 40 supplier and its drinkware-focused subsidiary ETS Express will bot...
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SRG Becomes Exclusive Supplier of All American Writing Instruments Products
NewsThe Counselor Top 40 firm will provide all six of AAWI’s brands to the promo industry.
Promotions Planner: Spread the Love
ProductsStart presenting ideas to clients for promo campaigns centered around February observan...
PRINTING United Expo 2025: 3 Apparel Trends From the Show Floor
StrategyOversized silhouettes, softer hand feels and garment-dye finishes were among the bigges...
Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3
ResearchJust-released ESP search data from ASI Research indicates that, in the face of a number...