Research

PRINTING United Expo 2025: 5 Key Factors Shaping the Industry

Strategy

The Alliance Insights research team shared data from recent and upcoming reports to pai...

Still Cautious, Canadian End-Buyers Opted for Promo Favorites in Q3

Research

Just-released ESP search data from ASI Research indicates that, in the face of a number...

Promo Industry Rebounds in Q3 With Highest Sales Growth in 2 Years

With a 5% year-over-year increase in Q3 sa...

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Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings

The third quarter also saw growing searche...

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ASI Media 2025 State & Regional Sales Report

No matter which part of the country you li...

Infographic: The Sales Environment in Canadian Promo

Research

While gross profit margin fell slightly between 2023 and 2024, the average number of da...

Why Labels Could Be the Next Big Opportunity in Promo

Research

Digital printing technology makes custom labels faster, more flexible and more profitable.

Infographic: Demand for Sustainable Promo Is on the Rise

Sustainability

Data from the 2025 Counselor State of the Industry report and ASI’s End-Buyer Research ...

Infographic: The Labour Market in Canadian Promo

Research

While employee concerns have generally eased since 2023, distributors in Canada continu...

  The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

To produce the annual Counselor State of...

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Infographic: Sustainability Matters in Canadian Promo

State of the Industry data from ASI Resear...

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Infographic: Monitoring the Supply Chain in Canadian Promo

State of the Industry data from ASI Resear...

Counselor 2025 State of the Industry

In a year of extraordinary challenges, pro...

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Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Little shifted last year, but the biggest ...

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Counselor State of the Industry 2025: Do Public & Private Equity-Backed Promo Companies Perform Better Than Average?

This ASI Research analysis compares their ...

Counselor State of the Industry 2025: Top Promotional Products Categories

Strategy

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: Promo Industry Trends

Strategy

How will volatility impact four of the biggest industry-wide trends?

Counselor State of the Industry 2025: Supplier Snapshots

Strategy

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Supplier Health

Strategy

A multitude of factors – starting with the seismic impact of tariffs – are undermining ...

Counselor State of the Industry 2025: Made in USA

Strategy

Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...

Counselor State of the Industry 2025: Labor

Strategy

A strong talent pool has eased hiring woes for suppliers seeking salespeople and office...