Commentary

Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Strategy

Team USA will look their best in Milan with vintage-inspired pieces, signaling some win...

Best in Branding: Cheers to a Year of Fun & Festive Merch

Strategy

From classy convenience-store replicas to cutesy coffee merch, brands did not disappoin...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Reliability is the real currency when it c...

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Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

AI is a game-changing innovation, but the ...

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Expanding Promo Capabilities With Direct Mail

Direct mail is a natural extension of dist...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

Sustainability

The clothing brand released its first-ever sustainability report and got candid about i...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Products

Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...

What We’re Thankful for in Promo

Strategy

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

Strategy

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Best in Branding: The Brands That Won Halloween & Why It Matters

This special edition of ASI Media’s Best i...

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My Favorite Merch: Stephanie Hinkle, MadeToOrder

Industry distributors share the promo prod...

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PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

These are the biggest misconceptions print...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

With three releases tied to the 30th anniv...

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What Jane Goodall Taught Us About Sustainable Promo

The world-famous primatologist and conserv...

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Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies ...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...

3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Strategy

Using print, promo and more, distributors can become superheroes of branding for custom...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

New Physical Music Format Showcases Print’s Value as a Collectible

Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.