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Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More
StrategyFrom Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...
More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update
StrategyThe restaurant chain wanted to bring its logo into the 21st century. It ended up creati...
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
From Chipotle dorm merch to Guinness “Pint...
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Using print, promo and more, distributors ...
Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, wh...
New Physical Music Format Showcases Print’s Value as a Collectible
StrategyThe KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
StrategyThe Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
StrategyReplete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
StrategyPlus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
The sought-after merch tied to Apple’s big...
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
Dunkin’ collaborated with Stoney Clover La...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
The partnership takes brand engagement to ...
Expand, Elevate & Win More Business With Commercial Print
For promotional products distributors, sel...
Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware
In addition to sunny colors, the coffee ch...
Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs
During this difficult time, ASI is committ...
The Exit Strategy Blueprint: How To Avoid Seller’s Remorse
StrategyIt’s natural to have regrets after you sell your business, but you can ease your transi...
ASI Promo for the Planet Gets a Refresh
SustainabilityOn its third birthday, our hub for sustainability news and education is debuting some n...
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Why Bands Should Take Their Merch Beyond T-Shirts & Posters
StrategyBon Iver’s gigantic campaign for its new album shows the power of aligning with premium...
Learn From These 4 Fun 2025 Masters Merch Trends
StrategyGolf’s first major tournament of the year plays host to one of the most interesting phe...
Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo
StrategyThe Miami pop-up centered around a fake grocery store demonstrates how to brand a story...
The Exit Strategy Blueprint: Am I Financially Ready To Retire?
StrategyMany business owners tie the sale of their business to their retirement, but that can b...