Commentary

Everything Is Customer Service

Strategy

Embracing this mindset will improve customer loyalty, boost employee satisfaction and t...

The Benefits of Sourcing Locally for DTF Transfers

Strategy

The direct-to-film market has matured, and there are plenty of local vendors with indus...

Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

A rundown of branded merchandise that sto...

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My Favorite Merch: Joe Favre, Vanguard

Industry distributors share the promo prod...

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Tim Andrews’ Final Letter to the Industry

As ASI’s president and CEO retires after 2...

How Magician Alex Ramon Brings Surprise & Showmanship to His Apparel Decoration Business

Strategy

Ramon, a working magician, invested in his own screen-printing and embroidery business ...

ThreadX 2026: Why ‘Complexity’ Will Define the Economy in 2026

Strategy

Economist Alex Chausovsky said that, while 2025 was all about uncertainty, 2026 is abou...

At NYC’s Lunar New Year Parade, A Missed Opportunity for Merch

Strategy

The Lunar New Year Parade in NYC on March 1 drew hundreds of people to the streets of C...

How To Sublimate the Top of a Bucket Hat

Strategy

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Industry distributors share the promo prod...

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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

Best in Branding: Cheers to a Year of Fun & Festive Merch

From classy convenience-store replicas to ...

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The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Reliability is the real currency when it c...

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Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

AI is a game-changing innovation, but the ...

Expanding Promo Capabilities With Direct Mail

Strategy

Direct mail is a natural extension of distributors’ existing capabilities, allowing the...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

Sustainability

The clothing brand released its first-ever sustainability report and got candid about i...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Products

Company merch drops leaned into a trendy, vintage aesthetic that had their products loo...

What We’re Thankful for in Promo

Strategy

Before heading off to our various Thanksgiving traditions, ASI Media’s editors took a m...

What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

Strategy

A new ad from Etsy lays out the ingredients for successful gift-giving this holiday sea...

Best in Branding: The Brands That Won Halloween & Why It Matters

Strategy

This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...