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Commentary

7 Secrets for Creating Amazing Self-Promos
7 Secrets for Creating Amazing Self-Promos
Strategy

The best self-promos don’t simply arrive – they make a memorable entrance. A veteran di...

Everything Is Customer Service: Start With Love
Everything Is Customer Service: Start With Love
Strategy

Reframing customer service as an act of love – genuine concern for another person’s wel...

My Favorite Merch: Josh Pospisil, PromoShop
My Favorite Merch: Josh Pospisil, PromoShop
Strategy

Industry distributors share the promo products that they love the most.

Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
Strategy

The best communication methods focus on conveying one simple idea and serving recipient...

How Print on Demand Is Transforming Corporate Merchandise Programs
How Print on Demand Is Transforming Corporate Merchandise Programs
News

By reducing inventory risk and expanding choice, print on demand is fundamentally chang...

My Favorite Merch: Cindy Mullen, BAMKO
My Favorite Merch: Cindy Mullen, BAMKO
Strategy

Industry distributors share the promo products that they love the most.

Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)

People in European countries like the U.K....


Lessons From the Forgotten (but Extremely Handy) Promo CD Opener

A random memory of a beloved tool reveals ...


Everything Is Customer Service: Share the Win With Your Team

Embracing this mindset will improve custom...

Ohio State’s Jersey Patches Reflect Ad-Heavy State of Sports

The addition illustrates how logo placemen...


ASI Show Chicago 2026: Jason McCracken’s Journey From Rock Bottom

The account executive at Counselor Top 40 ...


The Print & Promo Present at Philly’s MLB All-Star Game

Massive signage, Philly-themed gimmicks an...

Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
Military Veteran Promo Pros Share the Lessons They Bring to the Promo Industry
News

Don Swope and Brian Vella are military veterans who have used the skills they amassed d...

Why High-Velocity Decoration Is a Survival Strategy
Why High-Velocity Decoration Is a Survival Strategy
Strategy

Direct-to-film printing has moved from hobbyist tool to industrial powerhouse, and dist...

What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
Strategy

Bachelorette parties are high-spend events, making them ripe opportunities for promo.

Everything Is Customer Service: The Right Way To Build Trust
Everything Is Customer Service: The Right Way To Build Trust
Strategy

Stellar customer service creates trust, which leads to repeat business and makes client...

Inside the ASI Show Pavilion at PRINTING United Expo 2026
Inside the ASI Show Pavilion at PRINTING United Expo 2026
Strategy

The “show within a show” debuting this year will be the promotional products hub of the...

Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
Philly’s FIFA World Cup Fan Festival Is a Case Study in Using Print at Events
Strategy

The massive installation in Philadelphia’s Lemon Hill Park showcases how print can be u...