Product Hub January 17, 2018
Imprinted Tees Commemorate ‘Missile Attack’
What do you do in the wake of a missile attack scare?
Make cheeky T-shirts to commemorate the event, apparently.
Indeed, a day after Hawaii issued false alarms that a ballistic missile was rocketing toward the state in the Pacific Ocean, a shop in Honolulu began selling tees that ironically acknowledged the scare.
As you can see below, the shirts say, “I Survived the Hawaii Ballistic Missile.” The image of the shirts in the shop is courtesy of Alastair Gale, The Wall Street Journal’s Japan editor.
The Honolulu store was far from the only retail entity eager to capitalize on the false alarm with T-shirts. A quick Google search revealed similarly themed tees for sale on sites that included Amazon, Redbubble, and Etsy.
As you’ve probably heard, the missile attack was really no such thing. A worker at the Hawaii Emergency Management Agency accidentally issued an alert that a missile was inbound. The message caused pervasive panic, fueled particularly by increased tensions between the U.S. and North Korea. Some 40 minutes after the alert went out, Hawaiian officials issued a second message saying that the first message was a false alarm.
Following the jolt, some islanders were clearly ready to dispel the excess nervous energy with a little humor – as evidenced by the T-shirts. It seems there really can be a T-shirt for every occasion these days.
Product Hub
Find the latest in quality products, must-know trends and fresh ideas for upcoming end-buyer campaigns.