The first full month of the spring season offers several opportunities for distributors to leverage observances, including National Sourdough Bread Day, ideal for bakeries and cafés, and National Gardening Day, perfect for garden centers and landscapers. Take a look at these fun holidays to jump-start promo campaigns in April.

April 1/National Sourdough Bread Day

Sourdough bread’s trendiness skyrocketed during COVID as people stuck at home tried their hand at baking it; today, it’s still a favorite at bakeries and cafés across the country. This observance celebrates this popular bread that was first made in Egypt in 3000 BCE.

PITCH: Encourage bakeries to advertise their sourdough and other loaf variations with branded kitchen items sold at the cashier.

Drawstring bread bag (IPMF035) from I Promotion Pro (asi/62098)

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April 2/World Autism Awareness Day

Established in 2008 by the United Nations, this observance is set aside to raise awareness of autism and to support caregivers. In recent years, organizations around the world have sought to educate on the condition and help autistic individuals lead productive lives.

PITCH: Consider stickers and pins with the official autism awareness pattern for educational sessions and walk/runs.

Autism handprint pin (S502) from Creative House (asi/47150)

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April 3/National Walking Day

Parks and recreation departments can leverage this observance to inspire residents to get moving outside. Walking is an easy way to start making progress toward fitness goals, plus there are many benefits that come with exposure to fresh air and sunlight.

PITCH: Suggest to parks and rec departments and corporations that they host fun walks this day and give out branded hip packs to participants.

Hip pack (KL3009) from Logomark (asi/67866)

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April 14/National Gardening Day

Approach landscapers, garden centers and seed distributors with the idea of encouraging green thumbs – and green thumb aspirants – to pick up their spades and gloves this day. Retailers can offer special discounts, and service providers can offer specials on mowing and bed cleanup.

PITCH: Ask garden centers to host educational workshops where they can give out gardening sets as thank-you gifts for attendees.

Gardening tool set (HK075) from Promosmart Gift (asi/80029)

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April 23/National Picnic Day

This observance marks a month of spring, a perfect time for enjoying the great outdoors with picnics for family and friends. Professional services companies can thank new and loyal clients with branded picnic baskets and accessories.

PITCH: Present financial advisors and real estate agents with branded picnic blankets as a gesture of goodwill toward customers.

Roll-up picnic blanket (FLBUSD504) from imprintID (asi/73651)

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