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ASI Chicago 2025: Top Finds From the Show Floor
There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.
Top Stories
US, EU Agree to 15% Tariff Rate, But Steel & Aluminum 50% Rate Remains
The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
Counselor’s 2025 International Person of the Year Shares Brand-Building Tips
Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.
Best in Branding: Promo Lessons From Pool Noodles, Cows & Aggressive Mustard
From Olive Garden-branded pool floaties to a wildly expensive but somehow still popular popcorn bucket, here are ASI Media’s takeaways from clever branding moments so far this summer.
ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Latest News
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Abeegha Solutions Unlocks Sales Potential With Entry Into Promo Products
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ASI Chicago 2025: Product Showcase Winners
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SRG Promotes Jessica De Mello to National Business Development
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Industry Vet Scott Anderson Joins Arch Promo Group
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ASI Chicago 2025: Sell to Different Generations
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Facilisgroup Hosts 2025 Partner Summit in New Orleans
Product Hub
Products
This Week’s New Suppliers: Anytime, Anywhere Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Superb Sweatshirts & Fleeces
Sweatshirts and fleeces are classics in the sports industry, across college campuses and for outdoors.
BirdieBox Relaunches Under New Leadership
Citing “instability and organizational strain” under old ownership, an existing investor in BirdieBox – Spring Hollis of Star Strong Capital – has taken over as interim CEO of the company.
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Grossman Marketing Group Acquires Cooley Group
The Woburn, MA, distributor’s latest acquisition brings the Rochester, NY-based print, promo and fulfillment services provider into its fold.
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In The News - July 2025
Commonsku has hired Dickron Kherlopian as senior vice president of sales. Kherlopian brings significant experience in the SaaS sector to the Toronto-based business and sales software provider,...
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Ninja Transfers Partners With MakerFlo Crafts for Sublimation, DTF Hard Goods Decoration
After introducing PermaStickers for drinkware decoration, the direct-to-film company is partnering with a supplier of blanks for more crossover into promotional hard goods.
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Goldstar Announces Two Leadership Appointments
The Counselor Top 40 supplier named Alina Rubinshteyn and Charles G. Duggan II to VP roles.
Promo for the Planet
Sustainability
SRG Earns EcoVadis Silver Rating
The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”
Sustainability
Storm Creek Earns B Corp Certification
The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.
Sustainability
Gildan Recognized for Sustainability by TIME & Corporate Knights
The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.
ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
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ASI Chicago 2025: Strategies To Influence People (in a Good Way)
Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how persuasion is all about trust and connection.
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ASI Chicago 2025: Opportunities in the Print Industry
Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print industry and ways promo distributors can offer print to diversify their revenue streams during an Education Da...
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ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies
A trio of distributor leaders gave tips on sales and marketing tactics along with views on AI and how to navigate tariffs.
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ASI Chicago 2025: Reach Customers With Facebook and Instagram Ads
Janet Johnson of the Janet E. Johnson Agency gave an overview of setting up ad campaigns in Meta during the Education Day session.
Sponsored Content
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High-Spend Sales Prospects Looking for Premium Headwear
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AutoTran, Inc.
Bolder, Brighter, Better: How To Improve Your Inkjet Printing With JETbright
There's a lot to love about the JETbright digital inkjet ink line from AutoTran, Inc. (asi/12555). Vibrant, bright and reliable, these inks are highly pigmented ,...
Bella + Canvas
Podcast: Why Your Clients Will Love the Washed Collection by BELLA+CANVAS
Help your clients tell their brand story with unique styles that are iconic from the start. We're talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today's podcast, we're...