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Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn aga...
Top Stories
Private Equity Group To Acquire Global Promo Supplier Solo
Platinum Equity is set to take ownership of European Solo, which merged with midocean in 2022 to form one of the largest global promo suppliers.
Branding Together: How Print on Demand Is Reshaping the Industry
Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.
Marc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement
In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the company from languishing in bankruptcy to one of the industry’s largest.
Stran Reports 95% Sales Increase in Q2
Organic sales growth and the company’s new Stran Loyalty Solutions segment led to the increase.
Latest News
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Talbot Marketing Welcomes Chris McMurray as Sales & Marketing Manager
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The Legacy Group Names Par One’s Kathy Doyle as Supplier Rep of Year
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Cap America Promotes Lauren Allen to VP of Sales
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Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
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PromoGroup Welcomes Maxx Rochette as Partner & VP of Strategic Growth
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In The News - August 2025
Product Hub
Products
This Week’s New Suppliers: Promo Fun All Summer
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Cool Calendars
Calendars offer a versatile space for year-round promo across a variety of industries, especially in office settings.
Products
This Week’s New Suppliers: Versatile Promo for Versatile Audiences
Discover creative products from new ASI suppliers.
Stran Reports 95% Sales Increase in Q2
Organic sales growth and the company’s new Stran Loyalty Solutions segment led to the increase.
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PSI, Europe’s Largest Promo Event, Is Moving in 2027
Starting in January 2027, the Germany-based show will relocate from Düsseldorf to Cologne.
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Gildan Inks Deal To Purchase Hanesbrands
The Counselor Top 40 supplier in Montreal has agreed to acquire the North Carolina-based firm for $2.2 billion.
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Dozens of Promo Firms Rank on 2025 Inc. 5000 List
The annual list highlights the fastest-growing private companies in America.
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Trump Delays Higher Tariffs on China Until November
The president’s executive order extends the tentative trade truce between the U.S. and China for another 90 days to Nov. 10.
Promo for the Planet
Sustainability
iClick Adds Sustainable Tech Brand Xoopar to Product Lineup
The eco-conscious line of tech accessories is made from Global Recycled Standard-certified materials.
Sustainability
Water Footprints Grow as a Tool To Measure Environmental Impact
In an apparel-heavy industry like promo, disclosing water footprints can fit into sustainability efforts and increase transparency.
Sustainability
Storm Creek Earns EcoVadis Gold Rating
The ranking puts the B Corp-certified apparel supplier among the top 5% of more than 130,000 companies rated by the sustainability assessment platform.
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by Caro-Line (asi/44020) will weave your client's brand into the lives of recipients for years to come. We're covering...
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5 Must-Have Services That Will Make Your Distributorship Stand Out
In today's competitive market , it's not just about what you sell - it's about how you can make your clients' lives easier . By partnering with the right supplier , discover how you can make...
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Why Everyone’s Talking About the Washed Collection by BELLA+CANVAS
Vintage inspired, garment dyed and designed to feel like a favorite from day one. The Washed Collection by BELLA+CANVAS (asi/39590) has the tees that will keep...
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ASI Summer Internship Program Helped iPROMOTEu Affiliate Train 2 Interns
Branding Touchpoint enrolled both its interns in the program, which helped give them foundational knowledge on the promotional products industry.
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Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where fans could buy custom jerseys that were decorated on the spot.
Sponsored Content
Raining Rose
How To Avoid the Tariff Headache With USA-Made Products
With global tariff policies in constant flux , distributors face growing uncertainty when it comes to sourcing and pricing promotional products. One way to sidestep many of these...
STAHLS'
Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints on hats, visors and polos with the Hotronix 360 IQ Heat Press - all without scorching, creasing or damaging...
Greater Pacific Industries
3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made product sourcing trickier, imported products can still make a smart sell for certain situations...