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Top Apparel Trends for 2026
Bold color stories, touch-worthy textures and smart design details shape the most influential apparel trends of the year.
Top Stories
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
Branding Together: Unveiling Our Special Merch Project, With Stanley/Stella
We talk about working with industry suppliers and decorators to create custom podcast merch and welcome Jeremy Morillo of Stanley/Stella to learn more about the sustainable merch company.
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater success with the team’s rivals.
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending now, including fresh looks, performance and retail integration, according to the top supplier.
Latest News
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ASI Orlando 2026: Product Showcase Winners
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Cutter & Buck Expands With New Fulfillment Center Outside of Dallas
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Reciprocity Road Shares 2025 BrandGood Giving Results
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Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership
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Genumark Welcomes Marti Tarmichael as Senior Account Director
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In The News - January 2026
Product Hub
Products
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending now, including fresh looks, performance and retail integration, according to the top supplier.
Products
This Week’s New Suppliers: New Products for the New Year
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Keep the Holiday Cheer Going
Discover creative products from new ASI suppliers.
Geiger Germany Subsidiary Acquires German Distributors S&P Werbeartikel and UP Werbemittel
The Counselor Top 40 distributor says the acquisitions will create new opportunities for employees and customers within its larger global organization.
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Jon Page & Cory Cissell Purchase Cap America, Transition to Second Generation of Family Leadership
Founder Phil Page will stay on as a minority owner and board member as sons Cissell and Page take on C-suite roles.
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Valumark Announces Relaunch With New Product Lineup & Updated Branding
The supplier, a subsidiary of Logomark, says its new identity is an intentional move to distinguish itself from its parent company’s branding.
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Stahls’ Appoints Victoria Nardini to SVP of Global Marketing
Nardini has risen through the ranks at Stahls’, having started at the heat printing and print-on-demand technology supplier in 2014.
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Donray Printing Merges With Cut-and-Sew Supplier LBU Inc
The Parsippany, NJ-based Donray Printing is known for its expertise in offset and digital dye sublimation printing.
Promo for the Planet
Sustainability
Next Level Apparel Becomes U.S. Cotton Trust Protocol Member
Through the membership, the Counselor Top 40 supplier will be better able to track its cotton supply chain from fiber to finished apparel.
Sustainability
ASI Orlando 2026: Boost Sales With Sustainable Business Practices
Sustainability is a nonnegotiable for a growing number of end-buyers.
Sustainability
Top 10 of 2025: Promo for the Planet
Sustainability coverage this year included discussions on the most important certifications – as well as some exciting innovations and initiatives to watch.
ASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year offered attendees professional development opportunities and the latest product trends from more than 570 suppliers.
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ASI Orlando 2026: Melissa Proctor Delivers Inspiring Keynote
The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.
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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections
Team USA will look their best in Milan with vintage-inspired pieces, signaling some winter apparel trends for the promo industry.
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ASI Orlando 2026: Build a Trusted Printer Network
A panel of three print/promo distributors facilitated by Allee Bruce of PRINTING United Alliance shared their best practices for partnering with quality printers.
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ASI Orlando 2026: Close More Sales by Finding the Real Decision-Maker
Jason McCracken of Counselor Top 40 distributor Eagle Promotions presented his hard-won insights on quickly identifying decision-makers and building real trust.
Sponsored Content
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Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...