The Bright Side: Proforma Sponsors Candy Land-Themed Halloween in the Village Event

The Counselor Top 40 supplier has been the title sponsor of the annual Halloween event in Davis Islands, FL, near its headquarters for the past 11 years.

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  World Emblem Restructures Into Unified Promo Brand Custom Genie

  The move, which will see Custom Genie’s production headquarters in Georgia, is the latest of the Counselor Top 40 supplier’s efforts to emphasize domestic production amid the tariff shuffle.

• What Will the Future of Tariffs Look Like? The Supreme Court Could Help Decide

  After a federal court struck down many of President Trump’s tariffs, the Supreme Court’s ruling could mean anything from business refunds to a major boost in presidential authority over trade.

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  Fed Cuts Rates for Second Time This Year, but Says a Third Cut in December Isn’t Guaranteed

  The cut comes a little over a month after it lowered interest rates by 0.25 percentage points for the first time in 2025.

• In The News - October 2025

  Sportsman Cap & Bag (asi/88877)   has announced that L2 Brands and Western-brand Stetson are bringing Western-heritage style to the collegiate marketplace. The brands have partnered...

Best in Branding: The Brands That Won Halloween & Why It Matters

This special edition of ASI Media’s Best in Branding series breaks down why Halloween has become a key opportunity for brands and spotlights this year’s standout spooky promo campaigns.

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  VIDEO: A Look at the Converging Worlds of Print & Promo

  Theresa Hegel, executive editor of special projects and sustainability, sat down with Gabby Houck of Wide-Format Impressions to talk about how wide-format printers can expand into promotional produ...

• Dialing Into Nostalgia: How Jackalope Kreative Turned Vintage Phones Into Branded Art

  The distributor worked with a small mom-and-pop company to breathe new life into unused rotary phones, transforming them into a story-rich, sustainable, high-end promo product.

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  My Favorite Merch: Stephanie Hinkle, MadeToOrder

  Industry distributors share the promo products that they love the most

• PRINTING United Expo 2025 Wrap-Up: Stats, Figures & Storylines From Orlando

  Across more than 1 million square feet of exhibition space and countless education sessions, here are the main takeaways from the annual trade show.