Americans love their T-shirts: The simple garment lets them pledge allegiance to a favorite rock band (or just admire its aesthetic), keep the memories of a fun-filled vacation alive or identify themselves as part of a group. (How many of the top 10 most iconic tees do you own?) The quintessential canvas for personal branding, decorated T-shirts can quickly convey a wealth of information, while still providing comfort and style – and that’s just one of many reasons they reign supreme among promotional products categories. Here’s a look at some interesting and surprising T-shirt statistics.

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