Strategy

2020 PSI Show Report

Promogram

With an emphasis on embracing sustainability, shunning single-use items and...

McCabe Earns B Corp Certification

Promogram Canada

It's the first Ontario distributor to receive that distinction.

Buttigieg Leads ASI’s Iowa Bumper Sticker Poll

More than a quarter of those polled said t...

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Promo Company Spotlight: Mudd Print & Promo

Promo companies share local secrets about ...

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U.S. Senate Approves USMCA Trade Deal

The agreement, already approved by Mexico,...

Report: Retailers See Totes as Marketing Tools

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Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags.

Sports Agent Inspires PPAI Expo Audience

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The former guru to pro athletes and coaches advised attendees on the importance of aski...

How To Leverage Marketing To Grow Your Client Base

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Interviews with the brightest minds in business. This month: Megan Yelaney, life and bu...

How To Boost Your Bottom Line With Wearables

Counselor

Want to increase your apparel orders? Don't be afraid to upsell your clients. It's...

How To Keep Your Brand Consistent

Brand consistency happens when a...

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Introducing Jack Nicklaus Corporate Apparel

There are even more good things coming...

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Sonic Promos President Featured on U.S. Chamber Panel

Seth Weiner, president of Gaithersburg,...

The Price of Success in the Promo Industry

In the ‘now’ economy, buyers want everythi...

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CA Gig Worker Law May Affect Promo Industry

Two areas of concern are securing national...

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U.S., China Sign 'Phase One' Trade Deal

The agreement includes a rate reduction on...

Rymax Expands Brand Partnerships

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Rewards and incentives company Rymax, parent company of Brainstorm Logistics...

Promo Talk: Andrew Witkin, StickerYou

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President of Toronto-based company gets candid in this Q&A.

How To Improve Your Patches

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Patches and emblems once served a purely utilitarian function: extending the life of...

How To Increase A Garment's Perceived Value

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Want to ensure you're offering branded apparel that gets noticed and creates plenty...

Wozniak Headlines Proforma’s Annual ‘Kick-Off Meeting’

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The Apple co-founder praised the tech behind the Top 40 firm’s new ProVision business m...

Commentary: More Than ‘Trinkets and Trash’

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Promo products branded with powerful messages can serve as a tangible force for good du...