Strategy

West Coast Company’s Blankets Help the Homeless

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The firm has galvanized consumers, brands and celebrities to make a difference.

Thurmon Impresses Power Summit Attendees With Acrobatics, Messages

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While doing a handstand onstage, the motivational speaker explained that balance requir...

Promo Industry Ponders Political Climate

Promotional products professionals air the...

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Trump Heralds Progress in US/China Trade Deal

Chinese officials have characterized the a...

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3 Athleisure Features You Should Never Make a Sale Without

Athleisure is forecast by Morgan...

China Pledges IP Protection, Agricultural Purchases in Potential Trade War Progress

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Beijing and Washington, D.C. continue to work on the particulars of a “phase one” trade...

Equipment Companies Roll Out New Decoration Technologies

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Digital printers and unlimited color embroidery technology were debuted at SGIA’s annua...

Giving Back: Reciprocity Road

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The eight distributors in this group donate to national pediatric and education organiz...

Giving Back: Stormtech Performance Apparel

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At-risk youth benefit from this Canadian supplier’s in-kind apparel donation program.

Giving Back: College Hill Custom Threads

A client-driven giveback program means th...

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Giving Back: Compass Industries

This supplier works with MPOWERD to donate...

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Giving Back: BCG Creations

Sales from this supplier’s wood and recycl...

Giving Back: Image Outfitters

A certified B Corp, this distributor gives...

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Giving Back: Doing Good Works

This distributor benefits the foster care ...

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Giving Back in the Promo Products Industry

More than just fattening their bottom line...

Promo Firms Contend With Brexit Challenges

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This week has a seen a flurry of activity on the U.K.’s planned departure from the Euro...

New Cannabis Promo Restrictions Go Into Effect in Canada

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The Canadian government has released new limitations on advertising cannabis products...

How To Maximize Your Social Media Efforts

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Six tips for sharpening your social media skills.

Philly Looks to Ban Single-Use Plastic Bags

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Prohibitions could spark promo sales potential in the nation’s sixth-largest city.

Nassau Candy Plans $5 Million Expansion

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Nassau Candy is the parent company of Top 40 supplier Chocolate Inn/Lanco.

How To Become A Reliable Adviser

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Establish trust by finding solutions and being transparent every step of the way.