Strategy

Swag Styles of the Rich and Famous

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Luxury branded items prove pricing is all about perception, not inherent value.

Scalable Press Aims for Quick-Turn Decorating

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Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

Combine Raster and Vector Images Seamlessly

The goal is to fix and size the raster ele...

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4 Ways To Warm Your Sales

Inspire outerwear sales this fall and wint...

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Arby's Rewards Fans With Meat Sweats

For the latest in carnivore couture,...

Prime Line’s Shulman Stepping Down

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Top 40 supplier Prime Line (asi/79530) has announced that Paula Shulman will step...

A Strong Business Plan Is Your Success Tool

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Top Tips From ASI University

How To Sell $100,000 Orders

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1. Present a Strong Brand Presence You have to present yourself in the correct...

Overcome Low-Cost Competitors

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1. Make a Title Change If "sales" is in your title, prospects might focus more on...

Boston's Charles River Apparel Brings the Holiday Cheer (in a Big Way) to Area Charity

Accompanied by a squad of their...

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Unlock the Power of Storytelling

In this Strategy Session podcast,...

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ASICentral Top 10: Awards

Each year our outstanding Editorial...

Readers Predict 2018 Apparel Trends

We recently asked Wearables readers to...

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5 Ideas for Making Over Your Embroidery Business

Consider diversifying into digital decorat...

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ASICentral Top 10: Magazine Features

Each year our outstanding Editorial...

Get More Screen Time

Wearables

If you get your screens right, the rest of the printing process should flow without a h...

Axis Promotions Spreads Holiday Cheer

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Top 40 distributor Axis Promotions (asi/128263) celebrated a prosperous year by...

B2B Digital Ad Spending to Rise 13% in 2018

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While B2C companies still drive the majority of digital advertising spending, B2B...

Star Wars + Ice Cream = A Winning Combination

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Let's get down to the first order of business: Few people can resist the power of ice...

Ultra Violet Crowned 2018 Color of Year

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Expect 2018 to be emotional, imaginative and deeply … purple. The Pantone Color...

California Wildfires Affecting Promo Pros Personally, Professionally

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Wildfires continue to rage across Southern California as nearly 100,000 residents...