S&S Activewear (asi/84358), the second largest supplier in the promotional products industry, is continuing to stake its claim in the promotional athleisure category.

The Counselor Top 40 supplier has announced it will become the exclusive supplier of Legends apparel in the team and corporate channels. Beginning in June, distributors will have access to nine of Legends’ top-selling styles, including the Enzo Collection featuring short- and long-sleeve tees; the Aviation Collection featuring a short-sleeve split hem tee, long-sleeve tee and polo; the Hawthorne Fleece Collection featuring a tech hoodie and tech jogger; the Scuba Quarter Zip; and the Luka Short.

Legends’ Enzo Short-Sleeve Tee, available through S&S Activewear (asi/84358) starting in June 2026

“Adding Legends to our portfolio is a meaningful win for our customers, particularly across the team and corporate channels, where demand for elevated apparel is on the rise,” says Nick Blannin, senior vice president of product for S&S Activewear. “Legends brings a premium product that resonates with today’s consumers. By offering it exclusively, we’re giving our customers a distinct competitive edge.”

“Partnering with S&S marks a major step forward for Legends as we expand our wholesale footprint,” says Scott Hochstadt, who founded the Legends brand in 2019. “This collaboration allows us to bring our elevated take on athleisure and sportswear to a broader team and corporate channel that have been craving something authentic – truly rooted in sport, with unmatched quality. We’re excited to work with a partner like S&S that understands the importance of presenting and protecting our brand as we continue to grow.”

All products offered through S&S will feature the Legends logo, offering a co-branding opportunity for customers interested in retail apparel. The collection also incorporates high-performance features like moisture-wicking fabrics, four-way stretch and modern athletic fits. 

The launch enhances S&S’s position in the athleisure market and expands its offering of versatile, high-value products at accessible prices, according to the Bolingbrook, IL-headquartered supplier. Roughly a year ago, S&S announced an exclusive partnership with Hanesbrands (asi/59528) in the promotional products/screen-printing channel. 

Founded in 1988, S&S Activewear offers more than 100 brands, with over 6 million square feet of warehouse space across North America. Based on estimated 2024 North American promotional products revenue of $3.6 billion, S&S Activewear ranks second on Counselor’s most recent list of top suppliers in the industry.

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