Gemline (asi/56070) is adding a fan favorite to its growing lineup of promotional products.

Gemline (asi/56070) has added 83 Hydro Flask products to its lineup.

The Counselor Top 40 supplier announced it will now offer 83 Hydro Flask products across drinkware, coolers and food storage. According to the Lawrence, MA-based supplier, the move gives distributors a comprehensive assortment just in time for the fourth-quarter gifting season.

Founded in 2009, Hydro Flask has made a name for itself through its insulated bottles, tumblers, mugs and cooler solutions. The brand has built a loyal following through temperature performance, sustainability and distinctive design. It’s owned by Helen of Troy, a lifestyle conglomerate that also includes large beauty, wellness and outdoor brands such as Revlon, Osprey and Vicks. Hydro Flask products are currently offered to the promo industry through Counselor Top 40 supplier PCNA (asi/66887), ImprintID (asi/73651) and others.

“By working with Gemline, we’re putting our quality, durable products into more hands through a partner that shares our commitment to responsible design,” said Larry Witt, president for home and outdoor at Helen of Troy. “The wide assortment of Hydro Flask products available to distributors makes it easy to offer a brand consumers already know and trust.”

Through Hydro Flask’s Trade-In program, a stainless-steel bottle recycling solution, Hydro Flask helps extend product and material life cycles while reducing waste. The initiative complements Gemline’s commitment to responsible products and business practices through its betterway corporate social responsibility platform, according to the two brands. Gemline is also a Certified B Corp and State of Massachusetts Public Benefit Corporation.

“Hydro Flask reflects everything we look for in a retail brand partner: strong consumer demand, premium design and a genuine commitment to responsible innovation,” said Saadia Bryant, vice president of product, marketing and design at Gemline. “We are thrilled to announce this exciting addition to our portfolio and provide a meaningful opportunity for distributors to accelerate drinkware growth.”

The partnership represents a growing focus on drinkware and retail-inspired promo products. Earlier this year, the supplier announced a partnership with Ringo, a tech-enabled water bottle brand. The trend parallels industrywide data: According to ASI’s 2026 Global Ad Impressions Study, 41% of end-users would be most excited to receive drinkware, ranking it above other top product categories such as mobile power banks and writing instruments. Drinkware also ranks among the most sold products in the industry, making up 9.2% of overall promotional products sales in 2025, according to the 2026 Counselor State of the Industry report.

Gemline ranks 12th on Counselor’s most recent list of largest suppliers in the industry based on 2025 North American promotional products revenue of $143.3 million.

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