Product Hub September 22, 2026
SRG Announces Partnership With Corkcicle
The Counselor Top 40 supplier is now offering stainless-steel tumblers, canteens and mugs from the popular drinkware brand.
Key Takeaways
• SRG (asi/84592) has partnered with drinkware and lifestyle brand Corkcicle.
• Corkcicle was founded in 2011 with the launch of an in-bottle wine chiller and has since expanded into a portfolio of insulated drinkware, tumblers, canteens and coolers.
SRG (asi/84592) is tapping into the hydration craze with a new drinkware partner.
The Counselor Top 40 supplier is now carrying Corkcicle’s drinkware and lifestyle products, the company announced. The newly introduced collection features steel tumblers and canteens and insulated drinkware in a range of finishes. Corkcicle products are available now on the supplier’s website.
SRG (asi/84592) is now carrying Corkcicle products, including the triple-insulated, BPA-free Cold Cup XL (CRK1006).
Founded in 2011 in Orlando, Florida, Corkcicle began with the launch of an in-bottle wine chiller and has since expanded into a portfolio of insulated drinkware, tumblers, canteens and coolers.
Drinkware continues to be one of the most popular product categories in promo. According to ASI’s 2026 Ad Impressions Study, 41% of end-users would be most excited to receive a drinkware piece, placing it above categories like writing instruments and power banks. What’s more, 87% of end-users say they would keep a branded drinkware item because of its usefulness.
Corkcicle’s Stemless Wine Cup (CRK1008), available from SRG, keeps beverages cold for six hours and hot for three.
“We are incredibly excited to partner with such an innovative and design-driven brand as Corkcicle,” said Merrick Falkenstein, chief revenue officer of SRG. “Adding their forward-thinking craftsmanship and standout designs to our platform allows us to offer our clients a fresh, on-trend way to elevate their corporate gifting and recognition needs.”
The launch marks SRG’s second notable brand partnership in a matter of days. The Itasca, IL-based supplier announced an exclusive partnership with Kelvin Tools (asi/64202) just last week, bringing the Mississauga, ON-based retailer’s Everyday and Emergency multitools and retractable screwdrivers to the North American promo market.
Based on 2025 North American promotional products sales of $72.6 million, SRG ranked 24th on Counselor’s most recent list of the largest suppliers in the industry.
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