Americans spent around $2.51 trillion on groceries in 2025, according to the U.S. Department of Agriculture. Reusable shopping and tote bags are perfect for grocery shopping and can also be used to haul around everyday items.

Branded tote bags also have one of the lowest costs-per-impression out of all product categories analyzed in ASI’s 2026 Ad Impressions Study, coming in at just 1/10 of a cent per impression. That makes the category one of the most effective and cost-efficient promo items out there.

Here are the top-searched shopping and tote bags on ESP+.

Tekweld (asi/90807)

This water-resistant tote (BAG204) is available in 12 different colors and can be customized with a logo. It’s 20 inches wide and 13 inches tall, a large size perfect for a hefty grocery shopping haul or large merch items in gift shops.

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BEL Promo (asi/39552)

Featuring a hemmed opening and reinforced stitching for durability, this classic giveaway tote (ATOT13) is perfect for a welcome gift for incoming students at colleges, universities or high schools.

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PCNA (asi/66887)

Designed for farmers market shopping or everyday essentials, this reusable canvas tote (SM-7766) has a spacious open compartment and wider drop handles for easy carrying. A trendy giveaway for food and beverage brands.

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Prime Line (asi/79530)

This compact tote (BG125) is ideal for grocery items with a rectangular bottom like milk or eggs due to its removable rigid covered bottom insert. A great giveaway for everyone from sustainable energy firms to parent-teacher conferences.

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Bag Makers (asi/37940)

Offering an elevated appearance, this matte-printed bag (FP13MAE1310) offers an elevated way to deliver a corporate gift, influencer event goodie bag or luxury retail shopping experience. It’s made of paper but comes with woven handle and an upscale-looking, foil-printed logo.

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imprintID (asi/73651)

This cotton canvas tote (TBUSB50) is perfect for trade show giveaways, encouraging customers to look around and gather items while advertising a business with a custom logo. Can be reused for beach or travel outings. Printed in the USA.

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