Strategy

7 Merch Trends From the U.S. Open Swag Collection

Web Exclusive

Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques

Advantages

When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

Increase your profits on every promo you...

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Unique Job Titles in the Promo Industry

Gurus, ninjas and evangelists, oh my! Unco...

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New Stranger Things Merch Features In Brand Collaboration with Baskin-Robbins

The collab is helping to hype the upcoming...

Pride Month Presents Opportunity for Promo Pros

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Pride Month is increasingly becoming an opportunity for the promotional products...

Sustainability And The Promotional Products Industry

Wearables

Here’s how industry suppliers and decorators are making a difference – and how you can,...

How to Add Some Sparkle to Designs

Wearables

These 10 tips will help you buy and apply rhinestones effectively.

Trending Totes & Shopping Bags

Advantages

As more cities and states ban single-use plastic bags, the demand for reusable totes...

Beginner’s Guide: Increase Your Profits With Promotional Hats

Hats are in hot demand. With headwear...

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Seeking Sustainability In The Promo Apparel Industry

Long one of the world’s biggest polluters,...

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From the Top Down - 2019 Promotional Products Sales Compensation Survey

A healthy, productive work environment sta...

Don’t Fear Changing Commissions - 2019 Promotional Products Sales Compensation Survey

Switching commission structures is hard, b...

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Compensation Expectation - 2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

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Job Satisfaction - 2019 Promotional Products Sales Compensation Survey

Happiness at work continues to be a focus ...

Four Approaches to Sustainability

Wearables

As the world's second-largest polluter, the fashion industry has a lot of work to do,...

Video: Tips for Making Your Shop More Sustainable

Wearables

When it comes to shop sustainability, there's no magic bullet, says Marci Kinter of...

How to Sell Eco-Friendly Apparel

Wearables

Apparel distributors and decorators interested in selling sustainably made apparel...

Five Ways to Make Your Apparel Shop More Sustainable

Wearables

1. Reduce Energy Use You don't have to jump right into costly upgrades, like...

My Journey Into Eco-Friendly Screen Printing

Wearables

I'm often asked how I started my eco-friendly screen-printing shop. Quite frankly,...

How To Win Apparel And Headwear Orders Over Your Competitors

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Apparel is a popular promo category. Make sure your service stands out to win the...