Strategy

Nike’s Shoppable Snapchat Lens Let Users Buy Team U.S.A. Soccer Jerseys

Web Exclusive

The experience heralds interesting innovations that could one day be relevant in the pr...

How to Target the Eco-Conscious Market

Advantages

Once just nice to have, eco-conscious products are now a priority for many brands.

Bold Towels

From beaches and pools to golf courses...

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Fashion Trend Report 2019

As trends change, outerwear brands stay...

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CPSC Recalls Wireless Charging Pads

The U.S. Consumer Products Safety...

‘Cocaine Mitch’ Swag Generates Campaign Funds, Stirs Controversy

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‘Cocaine Mitch’ is a reference to Senate Majority Leader Mitch McConnell.

4 Creative Advertising Ideas Your Competitors Aren't Pitching

Web Exclusive

It's time for a promo product refresh. Don't get bogged down in a sea of promo pens...

Infographic: How to Provide the Best Prices on Performance Apparel

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Your clients want performance apparel, but they don't want to break the bank to get...

How to Target the Luxury Hotel Market

Advantages

Luxury hotels are filling rooms, which is leading to more demand for on-brand merchandi...

Sun Protection Must-Haves

The sun puts smiles on our faces but it...

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5 Trending Golf Apparel Styles Every Client Should Try

Golf apparel has changed - so should the...

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How to Target the Cannabis Market

As more states legalize marijuana, the opp...

Will Smith Releases New ‘Fresh Prince of Bel-Air’ Merch & It’s Suddenly 1992 Again

The mega star’s limited-time swag collecti...

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No Official Merchandise For New Royal Baby

The dearth of merch brakes with recent roy...

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Sales Travel In The Promo Products Industry

In a time of digital communication and fac...

How to Build Out Your New Office

Advantages

Tips from Adam Felson, the director of a San Francisco-based project management firm th...

5 Profitable Markets For Repeat Orders

Web Exclusive

Wouldn't it be nice to sell once to clients and get continuous paychecks from them...

4 Profitable Trends For Personal Wellness Promos

Web Exclusive

Spring has officially sprung - it's time to pitch personal wellness. Your clients...

Q&A: Expert Tips for Sales Travel

Advantages

We asked Josh Frey, founder of The Swag Coach, a Geiger (asi/202900)-affiliated promo b...

Quiz: What Do You Know About Apparel Sustainability?

Wearables

The June issue of Wearables is all about sustainability in the apparel industry -...

Taco Bell Debuts New Line Of Summery Branded Merchandise

Web Exclusive

“Hot sauce” is the collection’s definitive theme.