Strategy

The Top 5 Markets for Promo Umbrellas

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Looking for new umbrella customers? Well, take cover! We're about to rain prospects...

WWE, Flyers Sell Limited-Edition Gritty T-Shirt

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World Wrestling Entertainment (WWE) doesn't have a mascot, but if it did, chances are...

New Shared Showroom Concept Aims To Be A Boon For Promo Suppliers & Distributors

The showroom opens April 1st in Salt Lake ...

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Top 5 Apparel Sales Opportunities For Spring & Summer

With spring right around the corner,...

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How to Increase Productivity with Happiness

Misery and sales no longer mix. Finding ha...

Philadelphia Flower Show Offers Groovy Swag

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In the City of Brotherly Love, the annual world-famous Philadelphia Flower Show is...

How to Welcome a New Employee

Advantages

From "Career Kick" - Advice for sharpening your job skills. This month: How to...

Wearables News Briefs - March 2019

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Charles River Apparel (asi/44620) has hired Kevin Crisafulli as director of...

I Earned My MASI: Pablo Prahl

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Pablo Prahl is the managing director at Proforma A&G Marketing Group...

Next Level Apparel Is the Official T-Shirt Sponsor of SXSW

It’s the fourth consecutive year that the ...

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The Ultimate Guide to Design Size & Placement

Learn the perfect size and placement for...

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Feed Your Feet With Avocado Toast Shoes

We've reached peak millennial baiting....

How to Build a Service Business

Q&A with Doug Fletcher, founder of Fletche...

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Screen Printing Vs. DTG: A 10-Round Battle

As direct-to-garment digital printing...

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Crucial Mobile & Tech Accessories

Stay on the cutting edge with these...

Disney Launches New California Food & Wine Festival Merchandise

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The collection has interesting creative takeaways that should inspire promotional produ...

Podcast: Customer Service in the Social Media Age

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ASI's Patrick Kennedy and Vincent Driscoll discuss ways small businesses can add custom...

'Game of Thrones' Sweepstakes, Swag Helps Fuel Red Cross Blood Drive

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'GOT' T-shirts are among the branded merchandise on offer.

How To Target Local Prospects With Made-in-the-USA Promos

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To capture business from local prospects, you don't have to look far: USA-made...

How To Plan The Perfect Golf Tournament

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You're thinking about staging a big corporate or fundraising golf tournament....

Exclusive Podcast With Neil Ringel, Polyconcept’s New CEO

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Michele Bell, ASI's Editorial Director, interviewed Neil Ringel - the new CEO of...