Strategy

Promo Talk: Larry Alford, Axis Promotions

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Candid opinions from industry pros.

How to Make the Best First Impression With Your Website

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A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

The initiative sees Marvel Entertainment p...

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How To Customize Your Lanyards

You can embroider tiny logos or small bloc...

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Case Study: Google Goes Live

YR Live, a live customization experience...

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

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ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...

New Captain Marvel Merch-Marketing Has Fans Excited

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Before the movie, the merch. So it is with the film Captain Marvel . Due out in...

How to Bring in Big-Name Brands With One Item

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Wouldn't it be nice if you knew how to sell the one product  every  large account...

Kritzer Marketing Owner Appears on Below Deck Mediterranean

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Appearing on one of the most popular shows on cable television has been highly...

How to Effectively Save Time

Advice for sharpening your job skills

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6 Surprising Stats About Back-To-School Sales

The back-to-school shopping season is in...

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5 Ways Magnets Will Attract More Healthcare Sales

Promo magnets are an easy sell. They...

Plastic Couture: Ziploc Releases Merch Line with Japanese Fashion Brand

The timely collection manages to be entert...

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Meaningful Plaques & Awards

Whether it's for surpassing yearly sales...

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How to Run More Effective Meetings

The Experts - Interviews with the brightes...

Promo Market to Target: Alternative Energy

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Passionate distributors can plug into the sustainable opportunities offered by this gro...

Animal Crackers out of Captivity

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Want a great free-range snack? Grab yourself a box of animal crackers. After more...

CSE's Tom Savio Retires

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After more than three decades in the promotional products industry and at the helm of...

The Ultimate Rock ‘N’ Roll Promotional Product

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Imagine the sweet emotion that comes with finding a lost relic of rock and roll...

Instagram Takeover: Gray Wolf Promotions

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Gray Wolf Promotions in Bedford, TX, is the latest decorator to do the Wearables...

Beer Branding, In-N-Out Burger & The Legal Battle That Wasn’t

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Lawyers for In-N-Out Burger sent a cease-and-desist letter to a California craft brewer...