Strategy

Promo Talk: Nissin Shah, Rhombus Canvas

Advantages

Candid opinions from industry pros.

Souvenir Apparel Across The States

Web Exclusive

Did you know, the U.S. sales of gift, novelty and souvenir stores have reached over...

Decorators’ Nightmare Scenarios – Solved!

We have the answers to the burning questio...

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Designer Shirt Gives New Meaning to Idea of Layering

Luxury fashion brand Balenciaga just...

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How To Sell Apparel That Appeals To Millennials

Millennials influence a lot more than...

How To Capture High-End Clients: The Product You Need To Know

Web Exclusive

High-end (aka high-spend) clients are the holy grail of customers, but capturing...

Q&A: Why Decorators Need Online Design Tools

Wearables

Many apparel decorators and distributors worry about how they can compete with...

Distributors, Decorators Share Business Fears

Wearables

As a small-business owner, what are some of your biggest fears? We checked in with...

Pepsi Has A New Promo Products-Fueled Rewards Program

Web Exclusive

Once upon a time, Pepsi was the choice of a new generation. Now, the soft...

Promotional Products and the #RedforEd Movement

Teachers are seeing red - and they want...

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Charles River Apparel Builds Teamwork Through Mini Golf

Top 40 supplier Charles River Apparel...

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Kaeser & Blair Hosts 4th Annual Sales Leader Summit

Top 40 distributor Kaeser & Blair...

Online Stores Are Changing Sports Fundraising for the Better

The importance of fundraising in youth...

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World Cup History Transformed Into Animated Tapestry

If you love soccer and embroidery, then...

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Promo Market to Target: Sports Leagues

Scoring sales with clients in this massive...

Instagram Takeover: Vantage Apparel

Web Exclusive

Vantage Apparel (asi/93390), the Avenel, NJ-based supplier and decorator, is the...

How To Sell Trophies and Awards

Advantages

The "everyone gets a trophy" approach to youth sports may have its detractors, but...

Must-Have Wearable Technology

Advantages

One in four Americans owns a wearable device, and the number just keeps rising. The...

In Memoriam: Fran Ford

Web Exclusive

Remembering an industry icon of the highest order, who passed away on Monday, May 21.

Mental Health: Combat On-the-Job Stress & Frustration Flare-Ups

Web Exclusive

Modern life has people stressed out. Everything from the rapidly quickening pace...

ASI Facebook Live! Capitalizing on Viral Trends

Web Exclusive

ASI's Andy Cohen and "Facebook" Vinnie Driscoll recently discussed how companies are...