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Strategy

How To Sell $100,000 Orders
How To Sell $100,000 Orders
Advantages

1. Present a Strong Brand Presence You have to present yourself in the correct...

3 Successful Case Studies That Scored Big Banner Sales
3 Successful Case Studies That Scored Big Banner Sales
Web Exclusive

Clients love a winning story. Hit a home run using ideas and tips from one of these...

Promo Talk: Deanna Rademachir, Sir Speedy Print/Signs/Marketing

Candid opinions from industry pros.


Case Study: Eyes on the Prize

Plans are only as effective as how focused...


Arby's Rewards Fans With Meat Sweats

For the latest in carnivore couture,...

These Adidas Soccer Jerseys Can Only Be Worn In the Digital World
These Adidas Soccer Jerseys Can Only Be Worn In the Digital World
Web Exclusive

Well, here's a 21 st century twist on branded apparel: All new football kits -...

Scalable Press Aims for Quick-Turn Decorating
Scalable Press Aims for Quick-Turn Decorating
Web Exclusive

Scalable Press views itself as the Ford Motor Co. of the apparel-decorating world....

Swag Styles of the Rich and Famous
Swag Styles of the Rich and Famous
Web Exclusive

Luxury branded items prove pricing is all about perception, not inherent value.

Combine Raster and Vector Images Seamlessly
Combine Raster and Vector Images Seamlessly
Wearables

The goal is to fix and size the raster element before you bring it into a vector program.

4 Ways To Warm Your Sales

Inspire outerwear sales this fall and wint...


ASICentral Top 10: Awards

Each year our outstanding Editorial...


Boston's Charles River Apparel Brings the Holiday Cheer (in a Big Way) to Area Charity

Accompanied by a squad of their...

Essential Water Bottles

A new report by Technavio found that the...


Barstool Sports Takes Aim At NFL Over Trademarked Slogan, Merchandise

Merchandise, branding and trademarks are...


Product Trends for 2018

From the latest in tech to exciting new co...

Readers Predict 2018 Apparel Trends
Readers Predict 2018 Apparel Trends
Web Exclusive

We recently asked Wearables readers to share their thoughts on 2018, specifically...

Unlock the Power of Storytelling
Unlock the Power of Storytelling
Web Exclusive

In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

5 Ideas for Making Over Your Embroidery Business
5 Ideas for Making Over Your Embroidery Business
Wearables

Consider diversifying into digital decoration or purchasing specialty equipment, like a...

5 Terms That Will Increase Your Performance Workwear Sales
5 Terms That Will Increase Your Performance Workwear Sales
Web Exclusive

When you present workwear, buyers want to hear how the apparel will perform on the...

ASICentral Top 10: Magazine Features
ASICentral Top 10: Magazine Features
Web Exclusive

Each year our outstanding Editorial Department churns out a lot of great content....

Trend Alert: Tote-Mania Overtakes New York
Trend Alert: Tote-Mania Overtakes New York
Web Exclusive

Totes are suddenly an extremely hot, sought-after accessory being sported with...