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Strategy
PRINTING United Expo 2026: Breaking Down the Trends Facing the Print Industry
StrategyIn a wide-ranging panel discussion, subject matter experts from the PRINTING United All...
PRINTING United Expo 2026: Cut Out the ‘Messy Middle’ By Embracing POD
StrategyPrint-on-demand workflows can help print and promo companies streamline production, min...
PRINTING United Expo 2026: Media Day Focuses on Improving Print for All
Presentations from the Alliance and its sp...
Counselor Promo Campaign Awards
These six winning campaigns paired bold id...
My Favorite Merch: Josh Pospisil, PromoShop
Industry distributors share the promo prod...
Behind the Brand Activation Boom
StrategyAmid a rapidly growing desire for in-person events, branded activations are taking off ...
Print Primer: What Is Interactive Print?
StrategyInteractive print bridges physical and digital marketing, helping businesses engage cus...
Popcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
StrategyAs blockbuster films fuel a resurgence at theaters, studios and entertainment clients a...
How emblm Uses Print & Promo To Win Bigger Projects
StrategyThe Eliot, ME-based distributor began in the ’90s as a print shop, but later expanded i...
25 Years Later, Promo Helps Preserve the Memory of 9/11
A quarter century after the deadliest terr...
ASI Pavilion Comes to PRINTING United Expo
Held from Sept. 23 to 25 at the Las Vegas ...
‘INKclusivity’ Makes Case for Disability Inclusion in Print & Promo
Co-written by Jed Seifert of Stakes Manufa...
Counselor 2026 State & Regional Sales Report
Consistent growth across the country is an...
How Printers Are Adopting AI & Automation
The technology is becoming an essential bu...
Everything Is Customer Service: Effective Communication Is About What’s Understood, Not Said
The best communication methods focus on co...
Does Branded Apparel Correlate to a Winning Shark Tank Pitch?
StrategyWhile it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive e...
How PRINTING United Expo Can Open New Doors for Distributors
StrategyCustomers are demanding more customization, faster turns and fresh decoration. Attendin...
Sponsored Content
Secure Holiday Gift Orders With the Promo Seen on Celebrities, Athletes & More
With its premium retail reputation, prestigious celebrity partnerships and ...
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Podcast: More Than a Supplier – How To Build Better Branded Gift Solutions Together
It's hard to believe it, but the holidays are already right around the corner. Now's...
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From Checkups to Chew Toys: How To Sell Healthcare Merch for Patients & Pets
Whether your clients serve people or pets, we'll explain how to pitch the most...
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End-of-Year Sales Made Easy: How To Take the Guesswork Out of Holiday Gifting
The secret to pitching the perfect gift and awards? Letting recipients pick a gift...
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5 Packaging Mistakes To Avoid
StrategyLabel and package printing can be a lucrative market, but there are complications to co...
My Favorite Merch: Cindy Mullen, BAMKO
StrategyIndustry distributors share the promo products that they love the most.
Eclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
StrategyPeople in European countries like the U.K. were left without eclipse glasses to safely ...
Koozie Group Donated Over $329,000 in 2025, According to Sustainability Report
StrategyThe Counselor Top 40 supplier also said it transitioned to products that don’t contain ...