Strategy

5 Summer Markets Looking for Lip Balm With Sun Protection

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Ah, summer: The season of sunshine, sand and … sunburnt lips? Lip balm is in hot...

4 Often Missed Printed Promo Opportunities

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Don't miss out on valuable sales. There are many opportunities to sell your clients...

Sales Guide: Impress Your Clients With Metal Promos

When it matters, invest in metal....

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Nike, H&M Launch 'Stranger Things' Merch Collections

More and more swag collabs for the upcomin...

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Alcohol Brands Stir Up Promos At Bar Convent Brooklyn

The bar and beverage industry’s epic cockt...

How to Maintain A Healthy Diet

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Lifestyle tips for busy professionals.

Prominent Badges, Buttons & Lapel Pins

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These traditional products come in many shapes, sizes and materials, so there's...

InkSoft Acquires Digital Art Solutions

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InkSoft , maker of sales and production software for apparel decorators, has...

Miller Lite Beer Can Doubles as a Game Controller

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Miller Lite has taken merchandising to a whole new level with a Bluetooth-enabled...

4 Outdoor Markets for Summer Promo Sales

Summer will be here before you know it,...

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Guantanamo Bay Has A Merch Shop

Items include branded T-shirts, caps, mugs...

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2019 Promotional Products Sales Compensation Survey

Employees expect competitive compensation ...

How To Increase Your Profits With Corporate Clients

Win corporate clients with products...

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I Earned My MASI: Aimee Zeidman

Aimee Zeidman is the owner and director...

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10 Customers That Want To Buy Flip-Flops Today

Step up your promo sales with fun and...

Printing on Demand at SXSW

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When Mark Seymour, chief sales officer at Next Level Apparel (asi/73867), asked me to...

Forever 21 Teams Up With Cheetos for Hot Merch

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Move over, Taco Bell ! The hottest branded merch these days comes from a...

7 Merch Trends From the U.S. Open Swag Collection

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Admittedly, our golf game here at Counselor magazine is more Rodney Dangerfield...

8 Classic Closing Techniques

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When you’re ready to ask for the close, look to these tried-and-true methods of getting...

Sell Solutions Instead of Products: 6 Ideas That Will Work for You

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Increase your profits on every promo you sell by recognizing upsell opportunities...

Unique Job Titles in the Promo Industry

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Gurus, ninjas and evangelists, oh my! Uncommon job titles are sweeping the business wor...