Strategy

I Earned My BASI: Patrick Buchberger

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Patrick Buchberger is the owner of Proforma Premier of Duluth (asi/491842) in Duluth,...

Brady Tops List Ranking NFL Players’ Merch Sales

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Apparently, winning a sixth Super Bowl this February wasn't enough for Tom Brady. ...

Summer Sales Guide: Boost Your Revenue With Beach Towels

Looking to heat up your summer sales?...

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Fashion Forecast: 5 Trending Colors You Must Pitch This Year

Fashion moves fast. Make sure you know...

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Enter the Wearables Top Decorator Challenge

Are you eager for the opportunity to...

Video: Has Trump Been Good or Bad For the Promo Industry?

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In this edition of Counselor's weekly Facebook Live video "This Week in Promo,"...

How to Build Your Sales Confidence

Advantages

Here are actions you can take to help boost your success.

Engaging Writing Instruments

Advantages

ASI research reveals writing instruments' cost per impression is 1/10 of a cent,...

How to Upgrade Your Screen-Printing Art

Wearables

Keep your designs clean and crisp and printer-friendly.

"Liquid Gold" And The Psychology Of Color = More Profits

When people ask what you do, here's a...

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3 Creative Add-Ons To Increase Your Average Order Values

It's all in the details − true for both...

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CPSC Recalls Toy Vehicles Due to Choking Hazard

The U.S. Consumer Products Safety...

Trend Alert: Tie-Dye

The chaotically colorful look of the 1960s...

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How to Add Words to the Back of A Cap

Add an extra touch of branding to a baseba...

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Uncommon T-Shirts

Eight-in-ten consumers own a branded...

4 Popular Promos You Can Upsell To Custom Projects

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Imagine if all the promos you sold yielded higher profits and performed better for...

5 Features That Make Golf Apparel a Must-Sell

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Golf apparel isn't just for golfing anymore. Polos and layering pieces are packed...

Why Screen Printers Should Add DTG to Their Shops

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Now may be the perfect time to nudge your screen-printing shop toward digital...

Instagram Takeover: The T-Shirt Guys

Wearables

What's a typical day in the shop for the nine employees of The T-Shirt Guys in...

Brand Recycles Billboards Into Unique Bags

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How many times have you described a tote bag as a "walking billboard"? One company...

Commentary: The Hidden Fees of Payment Processing in Promo

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Your firm may be able to save thousands of dollars each year by learning the lingo and ...