Strategy

Everything You Need to Know to Sell Lighted Headwear

Web Exclusive

Looking for the next promotional bright idea? Look no further: lighted headwear is...

Expert Secrets: Getting the Attention of a Distracted Buyer

Web Exclusive

In this two-minute video, sales trainer and ASI Show speaker Stephanie Chung offers...

Handy Gym & Duffel Bags

These bags take it to the next level...

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The Secrets of Sampling in the Promo Industry

There’s a surefire way to close a deal, an...

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New Branded T-shirt Collection Celebrates Tony the Tiger’s Changes Over the Decades

The limited-edition line launched for Nati...

When to Request a Sample

Wearables

Every sale is different. How do you know when you should request a sample? We’ve got yo...

Flashlight Sales Guide: Styles for Every Client

Web Exclusive

All flashlights are not created equal. Technology has developed rapidly in recent...

Baseball Team Scores Marketing Win With ‘Dad Bod’ Contest

Web Exclusive

The Madison Mallards want to print your “Dad Bod” on a branded “shirsey”.

S’well Enters into Exclusive Partnership with Links Unlimited

Web Exclusive

This week, drinkware brand S'well announced that it has reached an agreement with...

SGIA to Create Digital Printing Color Standards

The Specialty Graphic Imaging...

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There’s One American Blockbuster Left & It’s Got Promotional Products

Cups, hoodies, hats and tees are among the...

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6 Warm-Weather Markets for Personal Wellness Promos

Spring is right around the corner. Make...

Exclusive Podcast With Dave Lakshmanan, ASI’s New CTO

Dave Lakshmanan, ASI's new chief...

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Sen. Rand Paul Talks Tariffs With Seattle Embroidery Company

Republican Sen. Rand Paul got a lesson...

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How to Wow An Audience

Q&A with Nikól Peterman, a certified empow...

Tempting Chocolate & Sweets

Advantages

Clients can satisfy both a sweet tooth and a promotional need with candy and...

The Distributor’s Must-Have Pen Decoration Guide

Web Exclusive

When it comes to decorating pens, the possibilities are limitless.  But too many...

The Top 5 Markets for Promo Umbrellas

Web Exclusive

Looking for new umbrella customers? Well, take cover! We're about to rain prospects...

WWE, Flyers Sell Limited-Edition Gritty T-Shirt

Web Exclusive

World Wrestling Entertainment (WWE) doesn't have a mascot, but if it did, chances are...

New Shared Showroom Concept Aims To Be A Boon For Promo Suppliers & Distributors

Web Exclusive

The showroom opens April 1st in Salt Lake City, UT.

Top 5 Apparel Sales Opportunities For Spring & Summer

Web Exclusive

With spring right around the corner, now is the perfect time to start selling...